live online course

CREATIVE
MOTION DESIGN

TOM CRATE
NIKE, MICROSOFT, JAGUAR (CONTRACTS)
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Tom Crate
A LIVE ONLINE COURSE with motion design veteran
6 JAN 2021 - 8 FEB 2021
5 WEEKS
You’re not a motion designer, you’re a people mover. Motion design is about merging the visceral and the technical. Using animation to crystalize ideas and synthesize emotions. Breaking down big concepts into masks and layers and then reassembling them as images that get remembered.
Career Booster

You’ll learn how to build a project from the ground up, with personal feedback from Tom along the way. This live online course will teach you the practical steps of creating a professional project treatment. In the process you will build a framework to maximize your skills and accelerate your career in motion design.

 

 

 
ABOUT THE COURSE
01
SKILLS
Practical understanding of design and animation principles, step-by-step project planning, and critical thinking in motion design.
02
PORTFOLIO
Everything you need to complete a fully self-directed project from concept to publication with support, guidance and accountability.
03
CAREER

A deeper understanding of the field and a direct connection to the instructor as you start your career or continue it.

Instructor
TOM
CRATE
  • 20 years of experience in design, animation, and film-making, both analog and digital
  • managed motion design projects in top agencies in Europe and North America
  • led projects for Nike Lunar, Jaguar I-Pace, Microsoft Sharepoint
  • awards: Creative Circle Awards 2017, Muse Awards 2017, Vega Awards 2016
INSTRUCTOR'S WORKS
 
1 / 3
Motion Design Reel 2018
 
1 / 3
Microsoft SharePoint
Product Film
 
1 / 3
Nike LunarEpic Flyknit
 
1 / 3
Nike LunarEpic Flyknit
Summer
 
1 / 3
Huawei
Wisdom
 
1 / 3
Toyota Pricedrop
1 / 3
SYLLABUS
01
WED 1/6 at 2 PM ET
Designing your career
  • defining your strengths, weaknesses, and the talent myth
  • the significance of role models and the power of commitment
  • develop the concept of directing your career and creating a vision for personal success

Assignment: answer the following questions. First for yourself and secondly for your personal motion design project: what do I want? What do I really want? What does success look like for me?

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02
MON 1/11 at 2 PM ET
Art direction - Building your visual vocabulary
  • where ideas come from and how to develop your taste
  • what it means to steal like an artist and how to do it
  • curating content, ideas, and visuals

Assignment: create a mood board for your project.

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03
WED 1/13 at 2 PM ET
Welcome to the motion design buffet
  • understanding core elements of motion design
  • finding your creative voice
  • establish a framework for everything

Assignment: pick your favorite example of motion design and identify what works and why. Now, create a quick motion or design test applying those qualities.

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04
MON 1/18 at 2 PM ET
Planning a project
  • how to build a concept and treatment from the ground up
  • laying the foundations for a great project
  • translating your ideas into a compelling narrative

Assignment: create a treatment document in Google slides. Make a storyboard for your project.

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05
WED 1/20 at 2 PM ET
Unpacking motion design: design
  • core design principles
  • using lighting to give meaning and emotion
  • elements of composition

Assignment: create styleframes for your project.

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06
MON 1/25 at 2 PM ET
Unpacking motion design: animation
  • core animation principles
  • defining and achieving flow
  • expressing emotion through motion

Assignment: go back to your favorite motion design piece - analyze ONLY the motion - what works-why? Create a short motion test or “proof of concept”.

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07
WED 1/27 at 2 PM ET
Real-world project breakdown
  • walk through a real-world project in depth
  • go behind-the-scenes of a commercial project
  • bridging the gap between concept and execution

Assignment: analyze your treatment so far. What would you need to successfully execute this treatment? Is there anything you would change? Update and amend. Start building an animatic for your project.

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08
MON 2/1 at 2 PM ET
Unpacking motion design: the industry
  • you are always a director
  • how to turbocharge your career
  • roles and responsibilities in motion design

Assignment: identify your dream role and identify 3 steps you can take this week to move in that direction.

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09
WED 2/3 at 2 PM ET
Strategies for success
  • how to manage stress and stay motivated
  • raise your value and get more work
  • principles and tips for better work and life

Assignment: pick at least one strategy from the lesson and apply it to your life today.

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10
MON 2/8 at 2 PM ET
Bringing it all together
  • integrating everything we’ve learned
  • finding your own way
  • produce your own motion design project

Assignment: using everything you have learned, apply it to your personal project. Сomplete personal project.

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Student Projects
 
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Ramenscapes
by Phillip Zhang
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