Behind the scenes of successful companies, a core of people-smart dealmakers drive profits by focusing on one thing: strategic business partnerships. This course will teach you about the types of strategic partnerships and help you master the art of developing win-win deals.
Whether you want to take on a partnerships management role at an established company or to bring more value to your own company, you’ll come away from this course understanding how to establish strategic partnerships that generate business value throughout the relationship lifecycle.
Business diplomat and elite partnerships architect Yury Glikin brings you what he’s learned about doing it right while working at multibillion-dollar businesses like Fiverr.com and Booking.com.
Get to know the basics of building profitable business relationships through real-life case studies; then, get equipped to lead partnerships in the real world with weekly application assignments. This course will train you to seek out and close on transformative long-term partnerships.
In eleven live streaming classes, Yury walks you through essential topics like identifying and courting potential partners, negotiating, and sustaining relationships. You’ll have access to Yury’s input for all your questions and big ideas.
You’ll practice assessing your potential partner and developing a pitch in hands-on assignments. Then you’ll take a deep dive into negotiating high-benefit deals over three lessons, concluding in a LIVE negotiating simulation.
Develop a broad understanding of what a strategic business partnership is and the types that exist.
Answer the following questions:
Develop a funnel for selecting prospective partners and fine-tune your strategy to approach them.
Learn how to analyse your target partner and develop a strategy for approaching them.
You will be given two partnership scenarios (e.g. a “red” personality type pitching a “blue” personality type) and discuss with your classmates how to best pitch the partnership based on the client’s personality type.
Once you’ve established a connection, learn how to develop and initiate a proposal.
Using your selected company/prospect pairing, you will identify the opportunity and solution they want to present. Then, you will decide on the most suitable format for your pitch and develop it. We will workshop two of these together in class.
Master the language of contracts, how to approach making one, and negotiate to win.
Review a sample contract and determine which elements are negotiable or “removable”. Then, develop your approach to remove or amend these.
You’ll learn the fundamentals of negotiating, situational awareness, and how to respond to cues from the other party during the negotiating process.
Continuing from the previous class, you will identify patterns in the negotiations flow, how to modify your negotiating style for the other party, and how to get as close as possible to your ideal outcome.
This is your chance to put what you’ve learned into action. You will be presented with an unfavorable negotiation scenario from a business partner. Come up with a way to address the situation and turn it into a win.
In this class, you will work with a partner to try to clear the deal from our previous simulation, using negotiation hacks discussed in 2 previous classes
Students will have an understanding of the key elements required to take a strategic partnership live and how to ensure it operates at its best capacity.
Students will understand how to evaluate deals, what to do when deals go sour and how to smooth over road bumps.
Analyze a scenario where a deal has broken down pre- or post- signing and sort out the reasons for this. You can use either a scenario the instructor will provide or choose one from your own experience.
Learn how to ensure the partnership is working at its optimum capacity and how to identify and resolve issues of diminishing growth or attrition.
You will be presented with two or three scenarios where the partnership is experiencing some issues. Design a strategy to resolve this situation.