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LIVE ONLINE COURSE
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AI-AIDED GRAPHIC DESIGN

Dates: 23 SEP 2024 - 30 OCT 2024
Duration: 6 WEEKS
MONDAYS & THURSDAYS
5:30 PM PST / 8:30 PM EST
JAMES HURST
TINDER
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AI-AIDED GRAPHIC DESIGN
DATES:

23 SEP 2024 - 30 OCT 2024


DURATION:

6 WEEKS
MONDAYS & THURSDAYS
5:30 PM PST / 8:30 PM EST

Discover how to leverage AI to enhance your creative and strategic skills, merging design thinking principles with advanced AI tools.

Join James Hurst, Tinder’s Creative Director, on a transformative journey where aesthetic meets artificial intelligence.

THIS COURSE IS FOR YOU, IF...

  • YOU ARE A CREATIVE PROFESSIONAL

     

    This course empowers graphic designers, web designers, social media marketers, and UI designers to revolutionize their workflows. By integrating AI tools, you'll enhance design iterations and tap into new creative possibilities, making it easier to meet deadlines and deliver impactful designs.

  • YOU ARE A CREATIVE DIRECTOR

     

    Stay ahead of trends and audience preferences by using AI to predict and innovate based on data. Empower your team to create impactful designs that resonate with audiences. Use data-driven insights to continuously improve and optimize your campaigns.

  • YOU ARE AN ART DIRECTOR

     

    Balance client demands with creativity and market relevance effortlessly. Gain tools to infuse data-driven insights into brainstorming, creating personalized designs that enhance brand perception & customer satisfaction, all while saving time and resources.

YOUR ASCENT STARTS HERE

AI boosts productivity by up to 50%, freeing designers to focus on creativity over repetitive tasks.

Tailor your marketing strategies, develop prototypes, and streamline design workflows. Deliver market-aligned visual solutions, and elevate your design projects with cutting-edge AI-driven techniques.

Get personal guidance & live answers to your questions from a renowned creative director.

Receive top industry insights and learn innovative design thinking to boost your approach with exclusive access to creative director-level AI tools. Gain new skills LIVE and online. 

 
ABOUT THE COURSE / WHAT YOU'LL DO
01
PRACTICAL LEARNING

Master Chat GPT, Figma, and Mid Journey. Over 4 comprehensive assignments, you'll learn to conduct company and category analyses, develop innovative project concepts, and gain market insights.

02
CASE STUDIES & WORKSHOPS

Dive into case studies like IBM Watson, Adobe Sensei, and Nike's AI innovations, while participating in hands-on workshops covering AI-driven design thinking, prototyping, campaign development, and more. 

03
CAPSTONE PROJECT

Craft a design project, refining it through feedback loops for real-world application. By course end, you'll have a polished case ready to shine in the digital landscape.

INSTRUCTOR

JAMES HURST

LINKEDIN PROFILE
  • Creative Director, Tinder, ex-Google & Pinterest
  • Led innovative design projects for some of the world's most influential brands.
  • Shaped Tinder's brand beyond its iconic flame, and brought unique perspectives to Google and Pinterest.
  • Introduced groundbreaking concepts like 'Future Cards,' AI tools that help brands launch, adapt, and scale & authored "Use Design To Design Change," a book for building conscious brands.
  • Featured in Creative Boom and Design Week for his career and perspectives.
syllabus
00
THU (9/19), 5:30 PM PST/8:30 PM EST
Meet Your Instructor & Course Overview
  • Instructor introduction
  • Course objectives & flow
  • Q&A
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MODULE 1

DISCOVER

01
MON (9/23), 5:30 PM PST/8:30 PM EST
Introduction to Aesthetic Intelligence and AI

In this class, you’ll develop a shared definition of aesthetic intelligence. Then explore how AI can enhance this intelligence. Looking at both visual and verbal codes, learn to interpret these semiotics and use this knowledge to inform your decisions.

 

  • Defining aesthetic intelligence
  • Overview of AI in design
  • The good, bad & ugly of AI and aesthetic intelligence
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02
THU (9/26), 5:30 PM PST/8:30 PM EST
Core Principles of AI in Enhancing Design

AI is evolving and so are its use cases. Understand the balance between human intuition and AI augmentation. We’ll cover foundational AI concepts in design and uncover the various ways to use AI. 

 

  • Introduction to AI
  • Key AI technologies in design
  • Enhancing creativity with AI
  • Case Study: Presentation on successful AI applications in design.
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03
TUE (10/1), 5:30 PM PST/8:30 PM EST
Discovering Company and Category Insights

Every company falls into a category. Each category has industry norms. Learn how to take this information and discover what your company needs to do. Use AI tools to help you gather and analyze relevant data. 

 

  • Company needs analysis
  • Category analysis
  • Using GPT for data gathering
  • Workshop 1: Discovering company and category insights

Assignment #1: Analysis
Conduct a company and category analysis using GPT for data gathering and insights.

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04
THU (10/3), 5:30 PM PST/8:30 PM EST
Context and Cultural Insights

Cultural trends can have an impact on design. Sit back and take a broader look at what factors contribute to design challenges. Get insights into these challenges and learn how to solve them.

 

  • PESTLE analysis for context
  • Cultural trends analysis
  • Customer insights
  • GPT for PESTLE analysis, trend forecasting tools & semiotics insights
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MODULE 2

DEVELOP

05
MON (10/7), 5:30 PM PST/8:30 PM EST
Overview of AI Tools for Designers + Guest Speaker (Future Cards)

The list of tools you’re using shouldn’t be exhaustive. Learn which tools to pick and how to use them. Understand their functionalities, applications, and how to prompt effectively. Push design boundaries with the right tools. 

 

  • Key AI tools (MidJourney, ChatGPT, Recraft.ai)
  • Practical applications of AI in design
  • Choosing the right AI Tool
  • Case Study: Presentation on AI tools in design projects
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06
THU (10/10), 5:30 PM PST/8:30 PM EST
Integrating AI Tools into Design Projects

AI can be tricky. Today you’ll dissect the many ways AI works well and the ways it doesn't. Make innovative concepts practical and integrate AI tools into real-world design projects.

 

  • Real-world applications of AI
  • Initial tutorials on key AI tools
  • Practical integration strategies
  • Workshop 2: Peer review

Assignment #2: Concept Development 
Develop an initial project concept using one or more AI tools.

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07
TUE (10/15), 5:30 PM PST/8:30 PM EST
Advanced AI-Enhanced Design Thinking

Artificial intelligence can sharpen creative intelligence. Push conventional thinking boundaries and implement AI-enhanced brainstorming techniques. Develop better design thinking methodologies with your classmates.

 

  • Advanced design thinking techniques
  • AI-enhanced brainstorming
  • Novel idea generation with AI
  • Workshop 3: Advanced AI-enhanced design thinking
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08
THU (10/17), 5:30 PM PST/8:30 PM EST
Prototyping with AI Tools

Pack your AI kit with storytelling tools. Leverage these tools to create design prototypes and streamline the process of AI-driven prototyping. 

 

  • Prototyping with MidJourney
  • Writing treatments with ChatGPT
  • Developing storyboards with Recraft.ai
  • Workshop 4: AI-driven prototyping
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MODULE 3

DISTILL

09
MON (10/21), 5:30 PM PST/8:30 PM EST
AI in Market Analysis

Analyze AI's role in market analysis and learn about AI tools for customer segmentation. With De Bono's six thinking hats in mind, go through different perspectives on problem-solving to assess how ideas might be received in unfamiliar markets.

 

  • AI in market analysis
  • Customer segmentation with AI
  • Innovative market insights
  • Workshop 5: AI in market analysis

Assignment #3: Market Analysis Insights
Conduct a market analysis using AI tools and develop insights for your project.

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10
THU (10/24), 5:30 PM PST/8:30 PM EST
AI-Driven Marketing Campaigns

Develop comprehensive AI-driven marketing campaigns and see how every major platform is adapting to this approach. Apply your insights to your marketing strategy to make sure you see eye to eye with your target audience. 

 

  • Campaign development with AI
  • Measuring campaign effectiveness
  • Practical AI applications in marketing
  • Workshop 6: Campaign development
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11
MON (10/28), 5:30 PM PST/8:30 PM EST
Capstone Project Development + Guest Speaker (Author of LEAP framework)

It’s time to get to work. Develop a detailed project plan incorporating AI tools that demonstrate your ability to push creative boundaries. Bring it all together with a capstone project to provide clear guidance on storytelling. We’ll be using dialogic learning to foster a community where everyone learns from each other.

 

  • Capstone project planning
  • Integrating course learnings
  • Creative boundaries with AI

Assignment #4: Course Project
Develop a comprehensive project plan for your capstone project, incorporating all learnings from the course.

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12
WED (10/30), 5:30 PM PST/8:30 PM EST
Final Presentations and Future Planning

GOAL: Present final projects and receive feedback, reflect on the learning journey and course outcomes, and make innovative ideas actionable in your career. Let’s make innovative ideas actionable in your career! Reflect on the learning journey and course outcomes. Present your final project and receive feedback.

 

  • Presentation skills
  • Future career development
  • Applying innovative ideas
  • Workshop 7: Project presentation
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What our students say

Carlos Andres
BECOME AN ART DIRECTOR
"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."
Hayley Smith
BRANDING 101
"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."
Rebecca Kouwe
HUMAN RESOURCES ANALYTICS
"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."
Courtney Fulton
WOMEN IN LEADERSHIP
"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"
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