LIVE ONLINE COURSE

AI-AIDED GRAPHIC DESIGN

Name: AI-AIDED Graphic Design
Price: On-demand USD

Dates: 24 FEB 2025 - 2 APR 2025

Duration: 6 WEEKS
MONDAYS & WEDNESDAYS
5:30 PM PST / 8:30 PM EST

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JAMES HURST
TINDER

LIVE ONLINE COURSE

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Discover how to leverage AI to enhance your creative and strategic skills, merging design thinking principles with advanced AI tools.

Join James Hurst, Tinder’s Creative Director, on a transformative journey where aesthetic meets artificial intelligence.

THIS COURSE IS FOR YOU, IF...

YOU ARE A CREATIVE PROFESSIONAL

This course empowers graphic designers, web designers, social media marketers, and UI designers to revolutionize their workflows. By integrating AI tools, you'll enhance design iterations and tap into new creative possibilities, making it easier to meet deadlines and deliver impactful designs.
YOU ARE A CREATIVE DIRECTOR

Stay ahead of trends and audience preferences by using AI to predict and innovate based on data. Empower your team to create impactful designs that resonate with audiences. Use data-driven insights to continuously improve and optimize your campaigns.
YOU ARE AN ART DIRECTOR

Balance client demands with creativity and market relevance effortlessly. Gain tools to infuse data-driven insights into brainstorming, creating personalized designs that enhance brand perception & customer satisfaction, all while saving time and resources.

AI boosts productivity by up to 50%, freeing designers to focus on creativity over repetitive tasks.

Tailor your marketing strategies, develop prototypes, and streamline design workflows. Deliver market-aligned visual solutions, and elevate your design projects with cutting-edge AI-driven techniques.

Get personal guidance & live answers to your questions from a renowned creative director.

Receive top industry insights and learn innovative design thinking to boost your approach with exclusive access to creative director-level AI tools. Gain new skills LIVE and online.

PRACTICAL LEARNING

Master Chat GPT, Figma, and Mid Journey. Over 4 comprehensive assignments, you'll learn to conduct company and category analyses, develop innovative project concepts, and gain market insights.

CASE STUDIES & WORKSHOPS

Dive into case studies like IBM Watson, Adobe Sensei, and Nike's AI innovations, while participating in hands-on workshops covering AI-driven design thinking, prototyping, campaign development, and more.

CAPSTONE PROJECT

Craft a design project, refining it through feedback loops for real-world application. By course end, you'll have a polished case ready to shine in the digital landscape.

JAMES HURST

LINKEDIN PROFILE

Creative Director, Tinder, ex-Google & Pinterest
Led innovative design projects for some of the world's most influential brands.
Shaped Tinder's brand beyond its iconic flame, and brought unique perspectives to Google and Pinterest.
Introduced groundbreaking concepts like 'Future Cards,' AI tools that help brands launch, adapt, and scale & authored "Use Design To Design Change," a book for building conscious brands.
Featured in Creative Boom and Design Week for his career and perspectives.

MON (2/24), 5:30 PM PST/8:30 PM EST

Introduction to Aesthetic Intelligence and AI

In this class, you’ll develop a shared definition of aesthetic intelligence. Then explore how AI can enhance this intelligence. Looking at both visual and verbal codes, learn to interpret these semiotics and use this knowledge to inform your decisions.

Defining aesthetic intelligence
Overview of AI in design
The good, bad & ugly of AI and aesthetic intelligence

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WED (2/26), 5:30 PM PST/8:30 PM EST

Core Principles of AI in Enhancing Design

AI is evolving and so are its use cases. Understand the balance between human intuition and AI augmentation. We’ll cover foundational AI concepts in design and uncover the various ways to use AI.

Introduction to AI
Key AI technologies in design
Enhancing creativity with AI
Case Study: Presentation on successful AI applications in design.

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MON (3/3), 5:30 PM PST/8:30 PM EST

Discovering Company and Category Insights

Every company falls into a category. Each category has industry norms. Learn how to take this information and discover what your company needs to do. Use AI tools to help you gather and analyze relevant data.

Company needs analysis
Category analysis
Using GPT for data gathering
Workshop 1: Discovering company and category insights

Assignment #1: Analysis
Conduct a company and category analysis using GPT for data gathering and insights.

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WED (3/5), 5:30 PM PST/8:30 PM EST

Context and Cultural Insights

Cultural trends can have an impact on design. Sit back and take a broader look at what factors contribute to design challenges. Get insights into these challenges and learn how to solve them.

PESTLE analysis for context
Cultural trends analysis
Customer insights
GPT for PESTLE analysis, trend forecasting tools & semiotics insights

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MON (3/10), 5:30 PM PST/8:30 PM EST

Overview of AI Tools for Designers + Guest Speaker (Future Cards)

The list of tools you’re using shouldn’t be exhaustive. Learn which tools to pick and how to use them. Understand their functionalities, applications, and how to prompt effectively. Push design boundaries with the right tools.

Key AI tools (MidJourney, ChatGPT, Recraft.ai)
Practical applications of AI in design
Choosing the right AI Tool
Case Study: Presentation on AI tools in design projects

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WED (3/12), 5:30 PM PST/8:30 PM EST

Integrating AI Tools into Design Projects

AI can be tricky. Today you’ll dissect the many ways AI works well and the ways it doesn't. Make innovative concepts practical and integrate AI tools into real-world design projects.

Real-world applications of AI
Initial tutorials on key AI tools
Practical integration strategies
Workshop 2: Peer review

Assignment #2: Concept Development
Develop an initial project concept using one or more AI tools.

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TUE (3/18), 5:30 PM PST/8:30 PM EST

Advanced AI-Enhanced Design Thinking

Artificial intelligence can sharpen creative intelligence. Push conventional thinking boundaries and implement AI-enhanced brainstorming techniques. Develop better design thinking methodologies with your classmates.

Advanced design thinking techniques
AI-enhanced brainstorming
Novel idea generation with AI
Workshop 3: Advanced AI-enhanced design thinking

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MON (3/24), 5:30 PM PST/8:30 PM EST

AI in Market Analysis

Analyze AI's role in market analysis and learn about AI tools for customer segmentation. With De Bono's six thinking hats in mind, go through different perspectives on problem-solving to assess how ideas might be received in unfamiliar markets.

AI in market analysis
Customer segmentation with AI
Innovative market insights
Workshop 5: AI in market analysis

Assignment #3: Market Analysis Insights
Conduct a market analysis using AI tools and develop insights for your project.

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WED (3/26), 5:30 PM PST/8:30 PM EST

AI-Driven Marketing Campaigns

Develop comprehensive AI-driven marketing campaigns and see how every major platform is adapting to this approach. Apply your insights to your marketing strategy to make sure you see eye to eye with your target audience.

Campaign development with AI
Measuring campaign effectiveness
Practical AI applications in marketing
Workshop 6: Campaign development

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MON (3/31), 5:30 PM PST/8:30 PM EST

Capstone Project Development + Guest Speaker (Author of LEAP framework)

It’s time to get to work. Develop a detailed project plan incorporating AI tools that demonstrate your ability to push creative boundaries. Bring it all together with a capstone project to provide clear guidance on storytelling. We’ll be using dialogic learning to foster a community where everyone learns from each other.

Capstone project planning
Integrating course learnings
Creative boundaries with AI

Assignment #4: Course Project
Develop a comprehensive project plan for your capstone project, incorporating all learnings from the course.

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WED (4/2), 5:30 PM PST/8:30 PM EST

Final Presentations and Future Planning

GOAL: Present final projects and receive feedback, reflect on the learning journey and course outcomes, and make innovative ideas actionable in your career. Let’s make innovative ideas actionable in your career! Reflect on the learning journey and course outcomes. Present your final project and receive feedback.

Presentation skills
Future career development
Applying innovative ideas
Workshop 7: Project presentation

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AI-AIDED GRAPHIC DESIGN

THIS COURSE IS FOR YOU, IF...

YOU ARE A CREATIVE PROFESSIONAL

YOU ARE A CREATIVE DIRECTOR

YOU ARE AN ART DIRECTOR

Our students work in 1600+ companies worldwide

AI boosts productivity by up to 50%, freeing designers to focus on creativity over repetitive tasks.

Get personal guidance & live answers to your questions from a renowned creative director.

What our students say