BOOK PRODUCTION MANAGEMENT
TUESDAYS & THURSDAYS
5 PM PST / 8 PM EST
ON MANAGING BOOK PRODUCTION
6 MAY 2025 - 12 JUN 2025
DURATION:
6 WEEKS
TUESDAYS & THURSDAYS
5 PM PST / 8 PM EST
Learn to effectively manage the full book production cycle, from budgeting to quality assessment.
Follow Penguin Random House’s Director of Production, Vanessa Robles, and gain insights into current and future publishing trends.
THIS COURSE IS FOR YOU, IF...
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YOU ARE AN ENTRY-LEVEL PUBLISHING PROFESSIONAL
Looking to get your break in the industry? We’ll teach you to manage complex book production projects. Learn real-world skills in budgeting, scheduling, and team collaboration so you can step into your dream role.
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YOU ARE A MARKETING PROFESSIONAL IN PUBLISHING
Struggling to coordinate between marketing and production teams? Gain an in-depth understanding of the technical side of production to change that. Learn how timelines impact marketing and discover how to improve team collaboration to align schedules effectively.
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YOU ARE AN EDITORIAL PROFESSIONAL
Thinking about a career switch into a production role? We’ll help editorial professionals grasp production workflows and understand how editorial fits into the process. Learn to collaborate effectively with production managers and enhance your skills for more lucrative opportunities.
Our students work in 1600+ companies worldwide
Flip the page on your career — produce stories that connect with audiences.
Step behind the scenes and become the driving force delivering beloved books to readers. Cover everything from pre-production planning and budgeting to post-production quality assessment, and walk away with real-world skills to boost your career.
LIVE online learning with Penguin Random House’s Director of Production.
Enjoy the benefits of interactive learning with insights from industry leaders, Q&A sessions with your instructor, and practical workshops to help you navigate the industry.
Gain real-world publishing skills with hands-on assignments covering every stage of the production cycle — from budgeting to printing, book binding, and special effects. Walk away ready to step confidently into the industry.
This course equips you with the tools and knowledge to thrive in this evolving industry. Gain insights into emerging trends like AI, learn from top professionals, and refine your CV to land your next big opportunity.
Create a detailed production management plan for a book project — showcasing your skills in key areas of production management. It will highlight your readiness to handle real-world publishing challenges.
- Director of Production at Penguin Random House
- Has an impressive 26 years of experience in Adult, YA Trade, graphic novels, and children’s picture books.
- Produced a variety of formats, boxed sets, stickers, & source novelty items.
- Specializes in project management, purchasing, book production, negotiations, crisis management, press checks, coaching, and mentoring.
- Worked with John Green, Ransom Riggs (Tales of the Peculiar & Museum of Wonders), Winnie-the-Pooh books, Amanda Gorman (The Hill We Climb), and Max Brallier (Last Kids on Earth & Last Comic on Earth).
- Volunteered with Read Ahead, is a DEI representative for her department, spearheads Mental Health initiatives, and is a Board Member of People of Color resource group at PRH.

Meet your instructor, get a sneak peek at what’s ahead, and sort out the need-to-knows — assignments, deadlines, and all that good stuff. Let’s kick things off!
- Instructor intro
- Course overview
See a clear picture of how a book goes from manuscript to finished product. You'll break down the production process, meet the key players in publishing, and get a solid grasp on what a production manager actually does (hint: a lot!).
- Book production process
- Publishers: types, imprints, specializations, etc.
- Production manager: Involvement & role
- Departments: Who’s who
Learn how to break down a real production schedule, spot the key differences between overseas and domestic production, and even create your own streamlined domestic production plan.
- Case Study: Real production schedule example
- Domestic & overseas printing: Schedule differences
Assignment #1: Complete a domestic production schedule for a 1-color print job using the provided template.
Budgets can make or break a product — let’s make sure yours works for you. In this class, you'll break down production costs, decode pricing scales vs. quotes, and learn when (and how) to negotiate. Real numbers & real strategies.
- Estimates & P&Ls
- Production costs
- Scales VS quotes
- Case Study: Scaled pricing document
- Pricing negotiation
Assignment #2: Calculate the per-unit cost for your book based on the provided pricing document.
Navigate your way around binding options, fancy finishes, and the trends that make book covers pop. You'll get the lowdown on working with vendors — great design isn’t just about looks, it’s about knowing how to get it made.
- Sourcing items & vendor relationships
- Trim sizes
- Binding options: Paperback, hardback, different editions
- Finishes: Laminations & special effects
- Case Study: Exploring & discussing cover design trends
Assignment #3: Test your knowledge of finishing and effects with a 10-question quiz.
Printing is all about making the right choices to bring a book to life. Navigate printing methods, paper options, and tricky production timelines. Learn how to tackle delays — in publishing, Plan B (and C) is a must.
- Paper stock options: Novels VS picture books
- Tight printer schedule
- Logistics: Timelines, effects
- Dealing with delays & technical troubles
- Printing methods: web VS sheetfed
- Presses, machinery, printing process
Assignment #4: Begin working on the capstone assignment. Start building an overseas production schedule for a 4-color picture book/graphic novel, factoring in logistics, timing, and shipping.
Get the inside scoop on the digital production cycle and what it takes to make an ebook both accessible and user-friendly. Learn the key platforms, design considerations, and security essentials that shape digital publishing.
- Differences in digital production cycle
- Platforms & accessibility
- Designing for digital user-friendliness
- Security
Ever wondered what goes into making a great audiobook? From when they make sense to how they stack up against print, you'll explore the production process — script prep, recording, editing, and all. Plus, you'll get to judge what makes a voice truly captivating.
- When is an audiobook viable?
- Audiobook position in the market
- Differences in production cycle
- Workshop: Impact of voice & style
Learn how to spot and fix quality issues before they hit the shelves. Break down the post-production process, assess final products, and tackle real-world quality challenges with hands-on problem-solving.
- Communication with operations/inventory
- Quality assessment
- Workshop: How to resolve a quality issue?
- Feedback & discussion of solutions
Assignment #5: Write a 150-word response to address a provided quality control issue.
Building a great team isn’t just about hiring the right people — it’s about creating strong relationships, handling conflicts, and making the workplace inclusive for everyone. Learn how to approach this.
- Fostering work relationships & networks
- Training & mentoring staff
- Conflict resolution
- DEI in publishing
- Discussion: DEI, mental health, personal experiences
Juggle priorities and balance interests between departments, while keeping everything — and everyone — on track. Whether it's internal teams or external suppliers, you'll learn how to communicate and manage deadlines efficiently.
- Balancing interests & priorities: Author, publisher, editor
- Department coordination
- External suppliers & service providers
- Keeping track: Tasks, deadlines and progress
- Effective time management
Assignment #6: Draft an email requesting a quote from an overseas vendor for a picture book.
Explore the future of publishing, understand how self-publishing is shaking up traditional methods, and learn how AI is becoming the industry's game-changer. Think ahead and stay ahead!
- Future of the publishing industry
- Self-publishing & its impact
- Role of AI in publishing
Assignment #7 (Optional): Prepare a cover letter applying for a production supervisor role at a major publishing house for feedback.
By the end of this class — and the course — you'll have a solid grasp of the publishing job application process, the know-how to tweak your CV and cover letter to stand out. We’ll walk you through the ins and outs of applying, acing interviews, and landing that dream job in publishing.
- Applying for a role at a publishing house
- Tailoring a resume & cover letter
- Interview process & tips
- Q&A
Capstone Assignment: Book Production Management Plan
Create a comprehensive plan, covering production schedules, budgets, vendor sourcing, quality control, and the impact of emerging trends like AI and digital formats.
What our students say
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"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."

"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."

"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."

"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"