LIVE ONLINE COURSE
Learn the strategic leadership skills to foster better client relationships, build winning teams, and thrive in the evolving advertising landscape.
Elevate presence, productivity, and team synergy under the expert guidance of Ari Halper, R/GA’s Global ECD & Head of Creative Excellence.
Take your multiple years of experience in creative advertising and leverage it in your next role. Transition smoothly into your next CD position with insights on leadership, strategy, business, and client rapport.
If you’ve just stepped into the position and feel like you’re struggling to succeed, we’ve got your back. Get empowered through insights from experienced CDs, guest speakers, and practical class work to build your confidence and feel at ease in your new role.
Transform your creative prowess into strategic vision and lead the charge in shaping captivating advertising narratives.
Acquire visionary strategy mixed with team leadership skills online with hands-on expert guidance, real-time peer collaboration, and live industry insights from top guests.
From analyzing ads to real-world interviews and innovative tech projects, you'll master the art of strategic thinking, execution, and immersive customer engagement.
Gain working insight on harnessing creative solutions, presenting your work, and giving constructive feedback while exploring iconic brands like Nike, Apple, and more.
As your final task, you will integrate cutting-edge technologies like AR, AI, and 3D printing into a brand's creative direction, culminating in a comprehensive proposal, market analysis, and implementation plan.
What does a creative director do? Everyone has their eyes on them, and they have to build relationships, manage clients, create presentations, and more. Discover the very essence of their role, and embrace a leadership style that breathes creativity.
Assignment #1: Idea Execution
Share an example where an idea was great but the execution wasn’t and vice versa and explain why.
You have a big idea, but you’re not sure how it will resonate with others. Dive deeper into storytelling, brand narratives, insights, and your strategies. Then learn how to keep building upon good ideas to make them great.
Assignment #2: Ad Analysis
Pick your favorite ad created by someone else and try to identify what the strategic unlock was beneath it. Not the creative aha, but the strategy aha.
Learn how to hire for both creative and non-creative roles to create a powerhouse team to tackle your must-dos. Create a healthy work environment where diversity, training, and performance reviews support team efforts.
Assignment #3: Interview
Students get in pairs to interview one another while filming it.
Every team member is different and has various needs. Learn how to give better feedback to hack your company’s culture. Set the tone, goals, and time to give credit where it’s due.
Be creative, curious, and caring. Learn to navigate unexpected challenges, transforming setbacks into growth opportunities. Embrace resilience, uphold accountability, and if at first, you don’t succeed, try again!
Repeat out loud: “Clients, no matter how uncooperative, are allies, not adversaries”. Master interactions, gaining trust, and using data to forge stronger relationships. Keep your clients happy while guarding your expertise.
Learn how to be profitable without compromising creativity while growing your business organically. Take a look at how other agencies have succeeded and failed to get a better understanding of the business side of the industry.
Hand the baton over to a project manager and get a better understanding of how to allocate the budget to include a PM if you’re too small to afford one. Figure out what sources to tap into for more money and how to pick a proactive PM.
Assignment #4: Pitch Scope
Look at the scope for a fictitious pitch. What’s right with it? What needs revising?
In the creative industry, it's easy for ideas to be copied and common for biases to get in the way. Protect everyone’s interest and be prepared for the most unexpected scenarios. Gain a better understanding of the legal and ethical pitfalls surrounding your business and how to work around them.
Use every tool at your disposal! With new tech constantly reshaping the industry learn how to stay ahead. Leverage the latest tools and start working on your course project where you’ll create a presentation for a CD strategy.
Assignment #5: AI Prompting
The students are given an endpoint and asked to document prompting to try and get to that end result.
Explore the art of presenting. Know your stuff, avoid filler words, start strong, and engage your audience during your presentation. Close the gap between creating your vision and selling it. Find out how to say just enough to incite excitement.
You’re one step away from working in the field! Now it’s time to take in all of the final tips and tricks needed to stay ahead of the competition!
"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."
"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."
"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."
"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"