LIVE ONLINE COURSE

CREATIVE DIRECTOR

Name: Creative Director
Price: On-demand USD

Dates: 31 OCT 2024 - 12 DEC 2024

Duration: 6 WEEKS
TUESDAYS & THURSDAYS
5 PM PST / 8 PM EST

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LISA SAVAGE
TBWA\CHIAT\DAY

LIVE ONLINE COURSE

APPLY

Be bold. Discover what it takes to be a successful Creative Director, and learn how to lead epic 360 campaigns.

Follow Lisa Savage, Group Creative Director at TBWA\Chiat\Day, as she teaches you everything from leadership and strategic thinking to management skills.

THIS COURSE IS FOR YOU, IF...

YOU ARE NEW TO YOUR CREATIVE DIRECTOR ROLE

Our course allows you to learn directly from an experienced industry professional and master the fundamental skills of this role. Gain a deeper understanding of what it is to be a CD and dive into leadership, strategic planning, and managing workloads.
YOU ARE A SENIOR COPYWRITER OR DESIGNER MOVING INTO AN ACD ROLE

Step into your new role prepared. Delve into building strong client relationships, the film production process, the business side of advertising, and leading the development of a 360 campaign. Discover your unique style as a CD.
YOU WANT GUIDANCE FROM AN EXPERIENCED CD

Gain real-world insights from an experienced CD and expert guest speakers. Boost your skills in pitching, briefing, and AI prompting with practical assignments, and practice giving and receiving feedback in workshops.

A top Creative Director earns up to $270k per year. Why not join them?

This course empowers you to master real-world skills to excel in your role. Learn to implement strategic processes, confidently present ideas, build strong client relationships, and lead outstanding 360 campaigns.

Get guidance LIVE from an experienced Creative Director.

Receive invaluable insights into the day-to-day of this role and have all your questions answered in online sessions. Gain the tools you need through workshops, case studies, and practical assignments.

PRACTICAL LEARNING

We ensure that you not only learn theoretically but also understand how to apply what you learn. Over 4 assignments, you will gain experience in elevator pitching, triple bidding for a treatment, and AI prompting.

CASE STUDIES & WORKSHOPS

Delve into detailed case studies on famous creative directors, their campaigns, and Cannes Lions Grand Prix winners, and gain a deeper understanding of the role with hands-on workshops.

COURSE PROJECT

Put what you’ve learned to the test by creating an integrated campaign for a brand. You will be responsible for the whole process, from conceptualizing the idea to pitching it with a polished slide deck.

LISA SAVAGE

LinkedIn Profile

Group Creative Director, TBWA\Chiat\Day
Has worked on some of the largest global brands at agencies, including Ogilvy and Deutsch.
Helped launch Moderna and transform it into a billion-dollar brand.
Is on a mission to lead her teams to create culture-shifting ideas that demand attention, solve business problems, and deliver results.
Has won multiple awards, including Cannes Lions, The One Show, Clio, Effy, London International Award, NY Festival.

THU (10/31), 5 PM PST/8 PM EST

Who is a Creative Director Anyway? Introduction

By the end of Class 1, you'll get a behind-the-scenes look at what a Creative Director really does, explore iconic campaigns, and start defining your own CD style. Let’s see what it takes to lead the creative charge.

What is creative direction?
CD’s career path & essential skills
A day in the life of a CD
Demo: Famous CDs: Bernbach, Hoffman, Pearson
Workshop: Good vs. bad CD
Workshop: Define your CD persona

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TUE (11/5), 5 PM PST/8 PM EST

Great Creative Requires a Great Brief

Get the inside scoop on crafting killer creative briefs, partnering up with strategy, and spotting those game-changing insights. We'll even tackle what to do when you're stuck with a dud brief.

Creative brief
Partnering with strategy
The power of a good insight
Stuck with a bad brief?
Demo: Brief vs. campaign
In-Class Exercises: Good vs. bad brief + insight mining exercise

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THU (11/7), 5 PM PST/8 PM EST

Managing Creative Teams & Processes

Get comfortable with balancing managing and doing the work. Learn to give clear, effective feedback, navigate team dynamics, and foster a positive culture.

Communication, clarity, and culture
Letting go while taking charge
Managing ups and downs
Demo: Good vs. bad feedback
Demo: Language of feedback
Workshop: Feedback roleplay

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TUE (11/12), 5 PM PST/8 PM EST

How to Sell Your Ideas

Learn the secrets to make your ideas irresistible. From killer presentations to the perfect elevator pitch, you'll be a pro at winning clients over. Get tips from a TED Talk and see the dos and don'ts of presentation decks.

Presentation skills & tools
Making clients fall in love with your ideas
KISS
Elevator pitch
Video: Making yourself big before a meeting
Demo: Good vs. bad decks

Assignment #1: Elevator Pitch
Craft a compelling 3-sentence pitch and a key visual based on a mini brief.

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THU (11/14), 5 PM PST/8 PM EST

Negotiation & Problem Solving

After Class 5, you'll understand how to turn tricky client interactions into smooth collaborations. We'll dive into how to read between the lines, build trust, and handle those curveballs — plus, you'll gain insights from a real-life FBI negotiator.

Customers are always right, or are they?
Building relationships & trust
Know your client: How to hear the question beyond the question?
When things go wrong
Video: Professional former FBI negotiator
Workshop: Negotiation & client feedback

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TUE (11/19), 5 PM PST/8 PM EST

Film Production + Guest Speaker

Explore everything from scouting locations to the final edit. By the end of this class, you’ll know the ropes of making a quality product and be prepped with pro tips from our guest speaker. Lights, camera, action!

Pre-production: Director search, casting, locations
Production: On-set do’s and don’ts
Post-production: Editing, recording, color correction
Demos: Pre-bid deck, director’s treatment, pre-pro book, call sheet

Assignment #2: Triple Bid for a Treatment
Choose 3 directors from a provided list and explain your picks for a film script treatment.

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THU (11/21), 5 PM PST/8 PM EST

Looking for Trends & Using Them in Practice

In Class 7, you'll discover how to spot hot design trends and make them work magic for your projects. Get inspired by industry pros and award-winning case studies to elevate your creative game and stay ahead of the curve.

Developing creative thinking
Selecting design trends & making them work for you
Learning from professionals
Learning from award-winning cases

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TUE (11/26), 5 PM PST/8 PM EST

Looking for Personal Style as a CD

Find your leadership groove and showcase your unique style. This class will guide you in discovering your superpower, shaping your personal brand, and curating a portfolio that speaks volumes about you.

What’s your superpower?
Developing your unique style
Portfolio & what it says about you
Taking care of your brand
Personality quiz

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TUE (12/3), 5 PM PST/8 PM EST

Adapting to Change

Ready to tackle a world that’s constantly shifting gears? Learn about how tech evolves, what it means for hiring, and why prototyping and AI prompts are game-changers.

Evolution of technology & innovation
Hiring new talents
Resourcing
Demo: The art and science of AI prompts
Demo: The power of a prototype

Assignment #3: AI Prompting
Write an effective prompt for generating AI-driven search results.

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THU (12/5), 5 PM PST/8 PM EST

The Business Side of Advertising + Guest Speaker

In this class, you’ll not only get the lowdown on budgeting, KPIs, and account management but also on building connections that'll make you a pro at handling the business of advertising like a boss.

What’s a SOW?
Timesheets
Budgeting
KPIs
Account management
New business

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TUE (12/10), 5 PM PST/8 PM EST

The Big Picture – Putting it All Together

Discover how to create campaigns that truly resonate. By the end of this class, you'll be set to lead your own full-circle campaigns, armed with insights from Cannes Lions Grand Prix demos.

360 campaigns
Medium is the message
Introducing the class project
Demos: Cannes Lions Grand Prix winners

Assignment #4: Course Project
Design an integrated campaign for a brand, including a big idea setup, social ad, activation/PR stunt, and OOH ad. Present your campaign in a 5-minute video (template provided).

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THU (12/12), 5 PM PST/8 PM EST

Future as a CD

For Class 12, our goal is to reflect on everything you've absorbed, spark your creativity, and gear up to apply your newfound skills. We'll review your class projects, explore case studies, and learn how to keep those creative juices flowing. Set the stage for your future as a Creative Director.