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PRODUCT MANAGEMENT FOR AI & ML

DATES: 5 JUN 2024 – 17 JUL 2024
DURATION: 6 WEEKSMONDAYS & WEDNESDAYS 5 PM PST / 8 PM EST
JYOTHI NOOKULA
ETSY
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
ON AI & ML STRATEGIES
FOR PRODUCT MANAGERS
DATES:
5 JUN 2024 – 17 JUL 2024
DURATION:
6 WEEKS
MONDAYS & WEDNESDAYS
5 PM PST / 8 PM EST
Lead the way in an intelligence-driven field. Learn how you can take projects from ideation through their production.

Join Jyothi Nookula, Director of Product Management, AI & ML at Etsy, to discover ways to apply AI & ML for cutting-edge results.

THIS COURSE IS FOR YOU, IF...

  • YOU WANT TO ENTER AI/ML PRODUCT MANAGEMENT PREPARED

     

    Get a competitive edge in the field. Master the foundational skills needed to work as an AI/ML PM and the strategies that will make you hireable.

  • YOU WANT TO PERFORM AS WELL AS AN EXPERT AI/ML PM

     

    Lacking the tools, techniques, and experience of a top AI/ML PM? Use these 6 weeks to improve your storytelling, presenting, and approach to leveraging data.

  • YOU HAVEN’T WORKED WITH AI OR ML…YET

     

    Switch from your usual PM job into a tech environment! Learn the differences, the terminology, and the foundation of AI/ML processes.

YOUR ASCENT STARTS HERE

Human-based visions. Data-based strategies. An intelligence-based career.

Revolutionize your job and product by practicing each step of the product pipeline! Here’s your chance to perform as a tech PM, pitch your ideas, and add tangible evidence to your portfolio.

A product manager’s LIVE guide to AI/ML with a Facebook pioneer.

Skip generic internet advice and learn directly from the best. Walk through the product development process, get real-time feedback at each step, and make your resume too good to pass up.

 
ABOUT THE COURSE / WHAT YOU'LL DO
01
WORKSHOPS
Learn by doing. Work with data, examine research papers, and design a product. Get the hands-on skills you need in a low-risk setting and learn by doing.
02
PORTFOLIO PROJECT
Put your AI where your applications are. You’ll work together with your team to present a final project which will add a promising boost to your employee profile.
03
CASE STUDIES
Gain valuable customer insight as you study real-life AI/ML product applications. You’ll walk through some best practices to avoid common pitfalls that will help you make informed decisions.
INSTRUCTOR
JYOTHI
NOOKULA
LINKEDIN PROFILE
  • Director of Product Management, AI & ML at Etsy
     
  • Over 12 years of experience as a PM, with 5 years leading AI & ML product development
     
  • Holds 12 patents and handles PM for AI/ML across all Meta apps
     
  • Strives to drive meaningful change for customers and create products that integrate well into daily life
     
  • Led advanced technologies for an extraterrestrial Mars mission simulation
JYOTHI NOOKULA
COURSE INTRODUCTION
SYLLABUS
00
MON (6/3), 5 PM PST/8 PM EST
Meet Your Instructor & Course Overview
  • Instructor introduction
  • Course objectives & flow
  • Q&A
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01
WED (6/5), 5 PM PST/8 PM EST
Introduction to Product Management for AI & ML

AI is growing! So, it’s time to learn AI and machine learning fundamentals! How are they applied in real life? How do businesses derive value from AI? Learn the role, skills & responsibilities of an AI product manager in this class.


  • AI industry growth
  • AI product manager vs product manager
  • AI & ML basics and use cases
  • Case study 
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02
MON (6/10), 5 PM PST/8 PM EST
Defining a Problem to Solve With AI

AI is the future, but it can’t solve 100% of your issues. In this class, you’ll learn how and when to use AI to solve business problems and build successful AI products.


  • Case study
  • When to use AI in a product
  • ML vs Heuristics
  • Framework for evaluation

Assignment #1: Identify a problem that can be solved with AI in a student’s field of work using the framework described in the class.

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03
WED (6/12), 5 PM PST/8 PM EST
Role of Data in AI Product Management

Every successful AI product starts with great data management. Learn how to use the knowledge and skills to manage data effectively.


  • Data analysis & acquisition strategies
  • Creating a dataset
  • Data features and correlations
  • Data labeling, quality & augmentation
  • Demo: Insights from data

Assignment #2: Explore the features of a public dataset using the Jupyter Notebook, Python, and Pandas.

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04
MON (6/17), 5 PM PST/8 PM EST
Putting AI Terms in Context

Do words like “unsupervised learning” and “neural networks” ring any bells? Learn AI terms & techniques and their possible applications as you prepare for your next role.


  • Basics of AI and Machine Learning
  • Supervised learning algorithms
  • Unsupervised learning algorithms
  • Demo: Linear Regression and K means clustering
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05
WED (6/19), 5 PM PST/8 PM EST
Diving Deeper into AI for Computer Vision

Acquire an in-depth understanding of AI and Machine Learning.


  • What is Machine Learning
  • How a neural network learns from training data
  • Pre-trained models vs build from scratch
  • Demo: Build a neural network to identify handwritten digits
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06
MON (6/24), 5 PM PST/8 PM EST
Diving Deeper into AI for Speech, Text, and Audio

Gain a comprehensive understanding of AI models and techniques used in speech, text, and audio processing, and learn to apply these concepts in various real-world scenarios and contribute to advancements in the field.


  • NLP machine learning basics
  • Demo: Spam email classification using Bag of Words
  • Recurrent Neural Networks
  • Transformers
  • Demo: Calculate sentiment of Yelp reviews using BERT transformer

Assignment #3: Deep dive into one algorithm and describe its architecture, uses, applications, etc.

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07
WED (6/26), 5 PM PST/8 PM EST
Measuring the Business Impact of Solutions

In this class, you’ll obtain the skills necessary to measure the impact of AI solutions accurately and make data-driven decisions.


  • Business metrics vs. model metrics
  • Regression and classification metrics
  • Metrics for ranking systems
  • Workshop: Expedia

Assignment #4: Group Capstone project: Idea pitch

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08
MON (7/1), 5 PM PST/8 PM EST
Responsible AI

AI has great power, and you have an even greater responsibility. Learn the tools used to address issues and implement AI solutions ethically.


  • Responsible AI Framework
  • Tools available to address RAI concerns
  • Model development lifecycle and RAI
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09
WED (7/3), 5 PM PST/8 PM EST
Practical Skills for AI Product Manager and Go-to-Market Strategy

This lesson covers all of the hands-on skills you’ll need to succeed as a PM. Everything from tools to platforms to product development concepts.


  • Case study: MidJourney product strategy
  • ML frameworks
  • Cloud providers
  • AI tools
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10
WED (7/10), 5 PM PST/8 PM EST
Working with Engineering Teams

They’re responsible for the technical development and deployment of the product you’re managing. How can you work together with them? Learn how!


  • AI solution teams: engineering & production
  • Deployment management
  • Build vs Buy
  • Demo: Transfer learning
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11
MON (7/15), 5 PM PST/8 PM EST
Gen AI and Key AI Strategies

In this class you’ll be introduced to Gen AI and key AI strategies and their applications!


  • Key AI strategies
  • Generative models
  • GenAI for product managers

Assignment #5: Research and Analyze a Generative AI product/ tool

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12
WED (7/17), 5 PM PST/8 PM EST
Career Guidance
  • Advancing your skills as a PM
  • Flywheel Growth Strategy
  • Workshop: Product Strategy
  • Demo: Final project – AI product proposal

Self Study: Update your resume to give it the attention it deserves.

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What our students say

Audrey De Leon
"The access to information that gives baseline frameworks into AI/ML as a Product Manager. I also feel that I can immediately apply my learnings at my current job."
Sanskriti Bansal
Strayos
"I love Jyothi, she's so inspiring! Classes are mind-blowing, exhilarating, and challenging! The course is power packed with Jyothi's invaluable knowledge reservoirs and experiential assignments along with live coding demos. The community of learners is very supportive and feels like family. As the youngest in the course, I've imbibed new perspectives and incredible mentors! Having studied Econometrics in school, my new-found knowledge of AI and ML models is priming me to kickstart my career as an APM in big tech! 😎 🚀"
Avleen Kaur
Aviva Canada
"Easy to follow along. The examples and usecases explained for the technical pieces helped to understand better."
Bernard Tumanjong
"Very relevant to the current AI innovation space. The instructor brings real world knowledge and expertise to explain what it takes to work in this space."
Saurabh Beohar
"The Product Manager AI/ML course has been a transformative experience as I start my AI journey. The course provided expert guidance, relevant content, and hands-on projects that deepened my understanding. The use of case studies and a supportive community enriched my learning. Best part is to receive the learnings from Jyothi, her expertise was evident throughout the course . I am super excited and confident for future work. Highly recommended!"
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