FRAGRANCE DEVELOPER

Get to know your instructor, get the lay of the land, and find out what you'll actually be creating. This quick kickoff sets the tone, the timeline, and what it’ll take to cross the finish line with a killer final project.

• Meet your instructor
• Course structure 
• Assignments & final project overview

Optional Pre-class #1 Task
Visit any fragrance retailer and pick a scent that speaks to you. Simple, sensory, and personal.

Get your bearings in the industry of scent — from retro bold florals to gender-neutral to modern gourmands — and see how brands, trends, and consumer tastes shape the fragrance market today. This session sets the stage for everything that follows.

• Fragrance industry overview 
• Evolution of perfumery 
• Fragrance market overview: Market size, growth trends, major players
• Market segmentation: Mass, niche, masstige 
• Consumer demographics, retail & brand players, olfactive preferences, price point

Get to know your nose like never before. This session dives into how we smell, what we’re smelling, and how to talk about it like a professional — decoding notes and spotting the difference between naturals and synthetics. Expect sniff tests, vocabulary upgrades, and a whole new way to think about fragrance.

• The olfactory system & scent receptors
• Exercises to strengthen & refine the sense of smell
• Fragrance vocabulary: Accords, top, mid, dry
• Fragrance family introduction: How fragrance evolves
• Natural vs. synthetic: Cost, advantages, disadvantages, sustainability
• Extraction methods

Assignment #1: Smell the Brand: Imagining a Signature Scent
Pick a brand or public figure (not necessarily from fragrance) and imagine a scent they could launch — anything from a fine fragrance to a scented hair mist.

This class explores the complete spectrum of fragrance families — crisp greens, juicy fruits, vibrant florals, warm woods, and rich musks. We’ll break down each layer so you can spot, sort, and mix fragrance notes into cohesive fragrance compositions.

• Top notes continued: Green, fruity
• Heart notes: Florals
• Bottom notes: Amber, woods, gourmand, musk

Understand the technical side of perfumery — learn how to build your first accord, set up your lab, and keep your formula stable, safe, and compliant. A brilliant scent deserves more than just good vibes — it needs structure that works.

• Creating accords: Triangle accord 
• Tools & equipment: Essential lab setup
• Lab safety & best practices
• Workshop #1: Create an accord
• Formula & formulation guidelines 
• Regulatory: IFRA, country compliance, retail 

Assignment #2: Scent Structure: Crafting the Olfactive Pyramid
Create an olfactive pyramid for your imagined fragrance, aligning the notes with the brand’s identity and personality.

In this class, we’ll dig into what today’s fragrance lovers want — clean, personal, sustainable, and yes, even dupes. You’ll learn how brands tap into trends, test with real people, and stay relevant in a shifting market. Plus, we’ll break down how some brands nailed it by listening closely to their audience.

• Personalization & sustainability
• Dupes, clean
• Consumer testing & insight
• Olfactive trends
• Case study #1: A brand that took advantage of the consumer revolution

Assignment #3: Aligning Brand Identity with Consumer Trends
Identify a current consumer trend that fits the brand you chose in Assignment #1 and fragrance concept. Show how the trend supports and strengthens your idea in today’s market.

Get smart about scent strategy. In this session, you'll learn how to build a solid fragrance brief, spot trend waves before they crest, and choose the right concentration for the concept. Great fragrances start with sharp thinking.

• Brief info: Mood board, regulatory, price, fragrance type
• Mood board vs. written brief 
• Understanding the competitive landscape
• Fragrance trends & ingredient trends
• Fragrance concentrations (EDP, EDT, Mist)

Assignment #4: Crafting Your Fragrance Brief
Craft a detailed fragrance brief — cover product format, positioning, competitive landscape, and production requirements.

Time to put your nose to work. In this hands-on blending session, you’ll mix, tweak, and document your own fragrance formulas — while learning how to evaluate whether they actually hit the brief or just smell nice.

• Workshop #2: Virtual blending session with fragrance kits
• Blending principles 
• Guided experimentation with simple modifications
• Documentation of outcomes through structured observation sheets

Optional Assignment #5: Reflecting on Your Fragrance Creation
Evaluate how well your fragrance fits the brief. Note what worked, what didn’t, and what you’d improve.

Learn how to build a brand that means something — by blending sharp strategy with scent, story, and design. You’ll get hands-on with mood boards, positioning tricks, and storytelling that hits both the head and the heart.

• Brand essence: Mission, vision, & core values
• Market research & positioning strategies
• The ideal customer profile: Demographics & psychographics
• Emotional storytelling 
• Storytelling through scent & design
• Case study #2: A brand that lost its story-telling ability

Learn how to make a fragrance look as good as it smells. This class dives into the world of bottle and packaging design: materials, costs, and unboxing wow-factor. We’ll help you craft bold, beautiful, and legally sound packaging concepts using design tools and creative strategy.

• Bottle & packaging design 
• Packaging materials, sustainability, cost
• Unboxing experience
• Packaging trend: Chaos packaging
• Workshop #3: Designing a fragrance bottle & packaging with design tools
• Legal & regulatory requirements

Assignment #6: Designing Packaging for Your Fragrance
Design packaging that visually communicates your fragrance and brand identity. Use AI, software, or a curated mood board.

Take your fragrance from idea to shelf. This class dives into scaling up, pricing smart, and figuring out how to get your product into the right hands without guessing your way through it. It’s about testing, tweaking, and making your go-to-market plan work.

• Scaling up production: Forecasting demand & managing supply
• Consumer & product testing, pilot run
• Cost of goods calculation: Raw materials & packaging
• Pricing models: Competitive, premium, cost-plus strategies 
• Distribution channel: Map out vs. your competitor

Assignment #7: Pricing & Distribution Model for Your Fragrance
Develop a pricing and distribution model based on your audience, cost, and market fit. Compare with competitors’ strategies.

Learn how to make your fragrance brand impossible to ignore. In this class, you’ll explore smart marketing moves, social media strategies, and real-world campaigns that connect with the right audience — and keep them coming back. Bonus: insider tips from a luxury fragrance pro.

• General overview of marketing strategies 
• Case Study #3: A brand with an exceptional marketing strategy
• Target market analysis
• Guest speaker: Public relations 
• Consumer events, influencers, event planning
• Collaborations, media, ROI

Assignment #8: Launch Cadence Strategy for Your Fragrance
Plan your go-to-market strategy — include campaign ideas, social media, PR, launch timeline, and a 2-year growth plan.

Get the inside scoop on how fragrance brands get made — from finding the right suppliers to pitching investors and partnering with incubators. This class breaks down the ecosystem behind the bottle and shows you how to build the connections that turn ideas into launches. You'll even draft your own pitch to hook the partners that matter.

• Different types of partnerships
• Beauty incubators & fragrance accelerators
• Venture capital or private equity
• Packaging & contract fillers that focus on lower MOQ
• Consumer insight companies 
• Workshop #4: Building a successful pitch to potential partners

Assignment #9: Identifying Potential Partners for Your Fragrance Launch
List potential collaborators — beauty incubators, investors, or key industry players — who could support your launch.

Scale without the chaos. This class walks you through the real-world logistics of growing your product line — shelf life, sourcing, minimum order quantities, and timelines — so your launch doesn't just take off, it keeps flying.

• Scaling up production
• Understanding MOQs
• Timeline 
• Logistics: Payment, materials, packaging 
• Industry publication 

Final Project: Fragrance Brand Launch Pitch Deck
Pull it all together into a 5-minute video pitch and deck. Present your concept, strategy, and launch plan like you're ready to enter the market.

This class gives a comprehensive overview of career paths. How do you break into the fragrance and beauty world? Find your path, ace the interview: we’ll talk about real roles, real recruiters, and what it takes to get your foot in the door.

• The path to the fragrance & beauty industry
• Interview preparation tips
• Fragrance industry roles
• Top recruiters
• Q&A

Get a front-row seat to the future of fragrance, where AI crafts custom scents, packaging goes green, and virtual reality changes how we shop perfume. This class dives into the brands, tech, and trends shaking up the scent world — and what it all means for tomorrow’s consumers.

• Disruptive brands
• Industry innovations: AI, sustainability, retail experiences, tech
• The next generation 
• Executive summary