LIVE ONLINE COURSE
Get your head in the game! Learn to craft campaigns that attract customers and identify which partnerships will help promote your brand.
Scott Gwartz, LA Lakers & Chris Baker, Boston Celtics, will combine their experiences to foster deeper insights and teach you how to navigate the sports industry.
Redirect your marketing career into the sports realm. Dive into media collaboration, sponsorship negotiations, and strategic partnerships.
Elevate your PR skills to lead complex sponsorships with activation strategies. Gain sports marketing insights through analytics and strengthen customer loyalty.
Become well-versed in media rights and broadcasting systems. Take your current experience and transform it to uphold brand identities and draft agreements for partnerships & sponsorships.
Combine business management acumen with sports-based expertise. Develop press kits, evaluate campaigns, and align ROI with your brand’s vision.
Put the ball back in your court with new market research methods and metrics.
Cover all the bases from legal considerations to securing long-lasting partners.
Scott and Chris will show you how to enter, work in, and succeed in the sports industry in just 9 weeks.
Learn marketing & partnerships principles, have your resume reviewed, and get personalized career guidance.
We’ll start by dissecting the core elements of sports marketing, understanding market segmentation dynamics, and evaluating its transformative impact on brands through real-world case studies.
[Optional] Assignment #1: Case Study Analysis
Master behavioral economics and market research techniques to drive impactful sports marketing strategies.
[Optional] Assignment #2: Market Research
In this class, we’ll dive into sports marketing strategies, metrics, and implementation for successful sports-related products and events, adapting those strategies for dynamic market dynamics.
Toolkit: Marketing Strategy Template
Project Assignment #3: Marketing Strategy
Achieve brand mastery in the sports industry, crafting compelling strategies, fostering loyalty, and harnessing merchandise for immersive brand engagement.
Toolkit: Brand Strategy Template
Project Assignment #4: Brand Strategy
This class is all about digital marketing's influence in sports: we’ll talk about crafting targeted campaigns, leveraging social media, harnessing data analytics, and refining sports-specific marketing plans for a great result.
Assignment #5: Analytics & Digital Marketing
Learn effective sports media and communication, from crafting engaging press materials to navigating crises with finesse.
Toolkit: Press Kit, Release & Conference Template
Project Assignment #6: Press Kit
Master the nuances of sports media rights and broadcasting, covering television, streaming services, guarantees, fees, and revenue sharing to excel in this dynamic field.
How do you plan and execute flawless sports events? Learn how to apply essential principles and skills, including strategic logistics, budget management, and contingency planning.
Gain expertise in funding, sponsorship, and partnership strategies within collegiate and professional sports environments.
Toolkit: Property Sponsorship Audit
Assignment #7: Property Sponsorship Audit
Elevate your ability to strategically plan sponsorships and partnerships, crafting impactful proposals aligned with your objectives.
Toolkit: Sponsorship & Partnerships Proposal Template
Project Assignment #8: Sponsorship & Partnerships Proposal
Equip yourself with the skills to effectively identify and engage various types of buyers, master the unique dynamics of selling high-value sports products, and expertly navigate the entire sales process for successful partnerships in the sports industry.
[Optional] Assignment #9: Client Sales Meeting
Become adept at navigating sports marketing negotiations and contracts, using solution-based selling strategies, and fostering lasting partnerships with sports sponsors.
Toolkit: Partnership & Sponsorship Agreements
Project Assignment #10: Term Sheet
Learn how to achieve symbiotic partnerships through strategic alignment, transparent communication, and effective conflict resolution, enhancing success in the dynamic sports marketing field.
[Optional] Assignment #11: Effectiveness Evaluation
In this class, learn to craft impactful activation strategies for optimal ROIs in sports partnerships. Develop dynamic campaigns and measure their success.
Toolkit: Activation Plan Template
Project Assignment #12: Activation Plan
Craft strategic project management plans for sports industry partnerships, honing leadership & communication prowess for seamless collaboration and project success.
Assignment #13: Driving ROI/Exposure
Learn to devise effective contingency plans and navigate legal intricacies in sports marketing partnerships for successful outcomes.
[Optional] Assignment #14: Dispute Resolution Strategies
Acquire the skills to navigate ethical complexities in sports, from managing partnerships to promoting inclusivity, diversity, and fair play, ensuring informed and ethical decision-making.
How to achieve career success in the dynamic sports industry? We’ll talk about seizing opportunities, adapting to changes, and contributing to the world of sports marketing.
[Optional] Assignment #15: Resume & Cover Letter Review
"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."
"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."
"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."
"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"