PRODUCT MANAGEMENT | A live online course with VP of Product and UX, Manjula Iyer | ELVTR

LIVE ONLINE COURSE

PRODUCT MANAGEMENT

Dates: 21 FEB 2023 - 4 APR 2023
Duration: 6 WEEKS TUESDAYS & THURSDAYS 5 PM UK / 6 PM CET
MANJULA IYER
ex. MICROSOFT
lector photo

LIVE ONLINE COURSE

APPLY
LIVE ONLINE COURSE ON PLANNING EFFECTIVE PRODUCT LAUNCHES
Dates:
21 FEB 2023 - 4 APR 2023
Duration:
6 WEEKS
TUESDAYS & THURSDAYS
5 PM UK / 6 PM CET

A successful product launch requires more than just a great new idea. It relies on end-to-end product management – considering everything from customer needs to tracking success and managing potential risks.

Join Manjula Iyer, VP of Product Management at 98point6, to learn the fundamentals of successful product management for the entire product lifecycle.

WHO THIS COURSE IS FOR

  • YOU WANT TO EXPLORE A CAREER IN PRODUCT MANAGEMENT

     

    Product managers often come from a variety of backgrounds – engineering, business, design, project management. Discover the different stages of product management and the skills needed for a successful career.

  • YOU WANT TO BUILD MORE ADVANCED PRODUCT MANAGEMENT SKILLS

     

    Learn how to influence without authority and build credible skills to take your product management career to the next level. You’ll learn how to craft effective strategies, introduce improvements, and track your success.

  • YOU WANT TO JOIN THE ELITE RANKS OF PRODUCT MANAGERS

     

    Curious about the skills needed for senior product manager positions or how teams operate at companies like Google and Microsoft? Gain a deeper understanding of the full product lifecycle and how to develop robust strategies, pricing models, and risk management plans.

YOUR ASCENT STARTS HERE

Never skip a beat.

A successful product launch needs a lot of pre-planning. Learn how to approach each stage of the product lifecycle as you dive into customer needs, MVPs, risk management, finance, and metrics.

Tips and tricks direct from the industry.

Prepare for your next career move by developing a toolkit of product management frameworks and strategies. You’ll also get the chance to practice interviewing and get personalized feedback from an industry pro.

 
ABOUT THE COURSE
01
END-TO-END EXPERIENCE

Learn how to design and launch a product from the ground up. With clear strategies and measures for success, you’ll discover what’s needed to build a product that customers love.

02
TOOLS & STRATEGIES

Develop your own toolkit of product management techniques and frameworks to use in your career. You’ll learn to build a robust product strategy, pricing models, risk management plans, success metrics, and more.

03
CAREER GUIDANCE

Get ready to land your dream job in product management with a bonus mock interview session at the end of the course. Manjula will provide you with personal feedback and help you build your own brand as a product manager.

 
Instructor
MANJULA
IYER
LinkedIn Profile
  • VP of Product Management at health-tech company 98point6
  • Led Product Management teams at large-scale companies like Microsoft, GE Healthcare, and Sears Home Services, as well as high-performing startups
  • Experience launching products from the ground up, scaling existing products, and pivoting failing products to become successful
  • Demonstrated skills in leading multidisciplinary teams across geographies, driving growth and profitability, improving processes and efficiency, and handling large budgets
  • Academic background in computer science, with multiple patents and papers in high-performance computing and mathematical modeling
MANJULA IYER
COURSE INTRODUCTION
SYLLABUS
01
TUE (2/21), 5 PM UK/6 PM CET
What is Product Management?

Dive into the world of product management as you learn about the day-to-day responsibilities of a product manager and why the role is necessary.

  • The importance of product management
  • The role of a product manager
  • Different phases of a product lifecycle
  • Cross-functional leadership and managing stakeholders 
more
02
THU (2/23), 5 PM UK/6 PM CET
Values in Product Management

Discover the technical skills needed to succeed as a product manager and the building blocks of an effective product team.

  • Influence without authority
  • Clarity in roles and responsibilities
  • The importance of decision-making
  • Running effective meetings

Assignment #1: Consider how you would establish credibility with senior team members as a new product manager. Describe your plan of action during the first week, month, and quarter of your new role.

more
03
TUE (2/28), 5 PM UK/6 PM CET
Fundamentals of Product Management

Learn the basics of defining a product (vs. a great technology idea).

  • What is a product?
  • Identifying customer pain points
  • SWOT analysis 
more
04
THU (3/2), 5 PM UK/6 PM CET
MVP in Product Management

Don’t try to boil the ocean! Learn how to create an MVP (minimum viable product) that lets you fail fast and adapt.

  • Assumptions and hypotheses 
  • Preview stages: alpha, beta, private and public
  • Getting an initial set of users and customers 

Assignment #2: Think about developing a file-sharing service in a regulated industry such as healthcare or finance. Define the MVP for your product, stating assumptions and hypotheses.

more
05
TUE (3/7), 5 PM UK/6 PM CET
Building your Product

Learn how to create a product vision and roadmap – in collaboration with engineering teams.

  • Product features, requirements, and stories
  • Roadmapping and prioritizing 
  • Product management methodologies 
  • Using epics, specs, roadmaps, and backlogs

Assignment #3: Develop a one-year roadmap for the file-sharing service. Share a backlog for Q1, Q2, and H2. Pick one feature and write a one-pager outlining requirements.

more
06
THU (3/9), 5 PM UK/6 PM CET
Feasibility Analysis

Build your customer and develop personas to better understand their needs.

  • Understanding and evaluating a customer segment
  • Defining personas and their needs
  • Customer development 

Assignment #4: Look back at the MVP you developed for assignment #2. Describe the customer segment and define your target personas.

more
07
TUE (3/14), 5 PM UK/6 PM CET
Conceptualizing the Solution

It’s time to start thinking about the solution. What does it look like? Can users easily do what they need to?

  • Wireframes, mock-ups, and prototypes
  • User studies with real customers
  • Workshop: A/B testing 

Assignment #5: Pick one of your target personas. Draw a wireframe for the user experience of one user sharing a file with multiple users. Consider permissions, authentication, security, and validation.

more
08
THU (3/16), 5 PM UK/6 PM CET
Metrics for Product Management

How can you define success? Learn to set criteria for the product and align with internal stakeholders.

  • Choosing product metrics
  • Popular metrics frameworks
  • Tracking metrics
  • Aligning metrics across an organization 

Assignment #6: Define the metrics for the file-sharing service you’ve been creating. How would you track these metrics? Next, choose your favorite smartphone app and imagine you are the product manager. Define 3-5 metrics that you would want to track for the app.

more
09
TUE (3/21), 5 PM UK/6 PM CET
Building a Product Strategy

Explore how to bring a product to market, including the keys to customer onboarding and support.

  • Designing a go-to-market strategy
  • Global rollout
  • Training and onboarding users
  • Providing support, documentation, and FAQs
more
10
THU (3/23), 5 PM UK/6 PM CET
Fundamentals of Finance for Product Managers

Learn the basics of finance for product managers and understand how to read a profit and loss (P&L) statement.

  • Understanding financial statements and the balance sheet
  • Creating a business case
  • Managing a P&L
  • Determining pricing models 

Assignment #7: Create a tiered pricing model for your file-sharing service.

more
11
TUE (3/28), 5 PM UK/6 PM CET
Risk Management

Despite everyone’s best efforts, products fail. Here’s what to do when that happens – and the steps you can take to avoid it.

  • Why do products fail?
  • Developing a risk management plan
  • Testing, audits, and inspection
  • Quality control and assurance 

Assignment #8: Develop a risk management plan for your file-sharing service (optional).

more
12
THU (3/30), 5 PM UK/6 PM CET
Succeeding in a PM World

In this final class, you’ll gain career advice and tips on landing a job or promotion in product management. Learn how to demonstrate your value and impact.

  • Building your brand as a product manager
  • Getting a product management job
  • Managing a team of product managers
  • Maintaining trust and credibility 
more
+
TUE (4/4), 5 PM UK/6 PM CET
Bonus Class: Express Interview Practice

Each student will have five minutes with Manjula for a mock interview (one question) with time for feedback.

 
more

What our students say

Beth Saunders DATA VISUALIZATION

"I absolutely love the format! Working through real life scenarios makes it super applicable and easy to translate the learning into practical takeaways. I also enjoy that the assignments are straightforward enough to get through but you can make them more complex to get more learning out of the course. It really is a format where you get out what you put in."

Carlos Andres BECOME AN ART DIRECTOR

"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."

Hayley Smith BRANDING 101

"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."

Rebecca Kouwe HUMAN RESOURCES ANALYTICS

"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."

Courtney Fulton WOMEN IN LEADERSHIP

"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"

 
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