LIVE ONLINE COURSE
A successful product launch requires more than just a great new idea. It relies on end-to-end product management – considering everything from customer needs to tracking success and managing potential risks.
Join Manjula Iyer, VP of Product Management at 98point6, to learn the fundamentals of successful product management for the entire product lifecycle.
Product managers often come from a variety of backgrounds – engineering, business, design, project management. Discover the different stages of product management and the skills needed for a successful career.
Learn how to influence without authority and build credible skills to take your product management career to the next level. You’ll learn how to craft effective strategies, introduce improvements, and track your success.
Curious about the skills needed for senior product manager positions or how teams operate at companies like Google and Microsoft? Gain a deeper understanding of the full product lifecycle and how to develop robust strategies, pricing models, and risk management plans.
A successful product launch needs a lot of pre-planning. Learn how to approach each stage of the product lifecycle as you dive into customer needs, MVPs, risk management, finance, and metrics.
Prepare for your next career move by developing a toolkit of product management frameworks and strategies. You’ll also get the chance to practice interviewing and get personalized feedback from an industry pro.
Learn how to design and launch a product from the ground up. With clear strategies and measures for success, you’ll discover what’s needed to build a product that customers love.
Develop your own toolkit of product management techniques and frameworks to use in your career. You’ll learn to build a robust product strategy, pricing models, risk management plans, success metrics, and more.
Get ready to land your dream job in product management with a bonus mock interview session at the end of the course. Manjula will provide you with personal feedback and help you build your own brand as a product manager.
Dive into the world of product management as you learn about the day-to-day responsibilities of a product manager and why the role is necessary.
Discover the technical skills needed to succeed as a product manager and the building blocks of an effective product team.
Assignment #1: Consider how you would establish credibility with senior team members as a new product manager. Describe your plan of action during the first week, month, and quarter of your new role.
Learn the basics of defining a product (vs. a great technology idea).
Don’t try to boil the ocean! Learn how to create an MVP (minimum viable product) that lets you fail fast and adapt.
Assignment #2: Think about developing a file-sharing service in a regulated industry such as healthcare or finance. Define the MVP for your product, stating assumptions and hypotheses.
Learn how to create a product vision and roadmap – in collaboration with engineering teams.
Assignment #3: Develop a one-year roadmap for the file-sharing service. Share a backlog for Q1, Q2, and H2. Pick one feature and write a one-pager outlining requirements.
Build your customer and develop personas to better understand their needs.
Assignment #4: Look back at the MVP you developed for assignment #2. Describe the customer segment and define your target personas.
It’s time to start thinking about the solution. What does it look like? Can users easily do what they need to?
Assignment #5: Pick one of your target personas. Draw a wireframe for the user experience of one user sharing a file with multiple users. Consider permissions, authentication, security, and validation.
How can you define success? Learn to set criteria for the product and align with internal stakeholders.
Assignment #6: Define the metrics for the file-sharing service you’ve been creating. How would you track these metrics? Next, choose your favorite smartphone app and imagine you are the product manager. Define 3-5 metrics that you would want to track for the app.
Explore how to bring a product to market, including the keys to customer onboarding and support.
Learn the basics of finance for product managers and understand how to read a profit and loss (P&L) statement.
Assignment #7: Create a tiered pricing model for your file-sharing service.
Despite everyone’s best efforts, products fail. Here’s what to do when that happens – and the steps you can take to avoid it.
Assignment #8: Develop a risk management plan for your file-sharing service (optional).
In this final class, you’ll gain career advice and tips on landing a job or promotion in product management. Learn how to demonstrate your value and impact.
Each student will have five minutes with Manjula for a mock interview (one question) with time for feedback.
"I absolutely love the format! Working through real life scenarios makes it super applicable and easy to translate the learning into practical takeaways. I also enjoy that the assignments are straightforward enough to get through but you can make them more complex to get more learning out of the course. It really is a format where you get out what you put in."
"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."
"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."
"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."
"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"