INSTRUCTIONAL DESIGN
MONDAYS & WEDNESDAYS
5 PM PST / 8 PM EST
8 JAN 2025 - 31 MAR 2025
DURATION:
9 WEEKS
MONDAYS & WEDNESDAYS
5 PM PST / 8 PM EST
Design, develop, and deliver impactful learning experiences, from defining objectives to deploying the final product.
Learn from Cori Finnegan, Senior Learning Experience Designer at Github, as she shares invaluable insights from her 12 years in the industry.
THIS COURSE IS FOR YOU, IF...
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YOU ARE A TEACHER, PROFESSOR, OR AN INSTRUCTOR
Don’t just teach—inspire! Gain essential skills in instructional design, such as identifying target audience pains, setting up course development framework, designing the outline and materials to create courses that align with learning objectives, and ensure student’s success and engagement.
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YOU ARE A LEARNING & DEVELOPMENT SPECIALIST
Need to successfully upskill employees? Learn to analyze learners’ needs, create assessments, create a training module in Articulate 360 and design visually appealing course materials to deliver impactful employee training programs.
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YOU ARE A PROGRAM OR PROJECT MANAGER
Whether you’re switching fields or upskilling, we’ll teach you the know-how of the instructional design field. Discover how to utilize authoring tools for course development and evaluate the effectiveness of training programs to identify areas for improvement.
Make an impact as an Instructional Designer and earn up to $91,000 per year.
The demand for Instructional Designers is at an all-time high.
Gain practical experience in authoring tools like Articulate 360. Analyze learner needs, create learning objectives, and measure learners’ performance with assessments to deliver impactful learning experiences.
Join an inspired learning experience - LIVE online.
Set up on your laptop from anywhere and join our interactive classes led by a seasoned industry professional.
Gain practical skills in our in-class workshops, follow the instructor's tool demos, and connect with your peers on Discord to expand your network.
Practice during workshops in class and apply what you learn to assignments at home. Define learning objectives, develop assessments, and create a content outline for a sample training module to build up the pieces for the final training project.
Go further in our bonus AI course – design AI-aided learning objectives and develop effective prompts to enhance your workflow with AI.
Create a sample training module to demonstrate your ability to develop full-cycle training experiences. This project is your portfolio piece that showcases your instructional design skills to future employers.
And if you want to advance even further, you can also create an AI-aided outline in the bonus course to streamline your instructional design processes.
This course will help you start or advance your career in instructional design. With job application strategies, networking techniques, and recommendation letters to the top performers of the class, you’ll have all the tools to take a step into the industry.
- Senior Learning Experience Designer, GitHub
- Has worked at leading tech companies such as Amazon, AWS, EMC Dell, and CA Technologies
- Has over 12 years of experience creating engaging & impactful learning experiences
- Has extensive experience in diverse areas of instructional design, such as product, HR leadership, and sales.
- Excels in learning modalities from instructor-led training to eLearning and micro-videos.
Get to know your instructor, explore the course objectives, and get a sneak peek at the final project. This is your roadmap for the journey ahead — let’s make sure you’re all set to start strong.
- Meet your instructor
- Housekeeping rules
- Course objectives & flow
- Final project & assignments overview
Get ready for the essentials. By the end of this class, you'll know what makes learning stick, how instructional design has evolved, and what it takes to be a top-notch instructional designer in today’s world. Plus, you'll get the lowdown on how different industries use these skills to shape learning experiences.
- What is instructional design?
- The evolution of instructional design
- Instructional designer’s role & responsibilities
- Types of instructional design: corporate, academic, and EdTech
Gain the tools to turn any learning experience into an engaging journey. From nailing down Gagné’s 9 steps to picking the right design model, learn how to craft lessons that make learners sit up and take notice.
- Group Discussion: Personal learning experiences
- Learning theories
- Gagné’s nine events of instruction
- Development strategies: ADDIE, SAM, etc.
- Learning modalities
- ROPES Framework
Assignment #1: Choose Your Course Project Topic
Pick a focused topic you can teach in a 15–30 minute session. Keep it small in scope – for example, how to cook your favorite meal, how to drive a car, how to organize your closet, etc.
Start crafting training programs that hit the mark by pinpointing your audience, identifying their knowledge gaps, and designing sharp, measurable objectives that actually drive results. Let’s make sure your training doesn’t just work — it works.
- Defining the target audience for a training program
- Conducting a cognitive gap & learning needs analysis
- Bloom's taxonomy & its application
- Creating clear and measurable objectives
- Workshop #1: Writing learning objectives based on Bloom's taxonomy
Assignment #2: Target Audience & Learning Objectives
Define your target audience and write 3-5 learning objectives for your project.
Learn how to confidently create spot-on assessments that actually reflect what learners have picked up, using both quick progress checks and big-picture evaluations. Plus, get hands-on practice aligning assessments with real-world learning goals.
- Methods to quantify learning objectives
- Formative & summative assessments
- Designing effective assessments
- Workshop #2: Creating an assessment aligned with learning objectives
Assignment #3: Assessment
Create five assessment questions for your final project.
By the end of this session, you’ll be mapping out training projects like a pro – from deciding between Agile or Waterfall, to creating foolproof timelines and budgets. Explore tools like Trello and Asana to keep your projects on track and your teams in sync.
- Training development process steps
- Agile vs. Waterfall approaches
- Planning timelines, resources, and budgets
- Project management tools for instructional designers
Learn how to speak stakeholder. Grab the best insights from SMEs, and keep everyone in line with RACI charts. You'll walk away with conflict-busting skills that’ll keep your projects on track, no matter how chaotic things get.
- Effective communication strategies and techniques
- Gathering and validating content from SMEs
- Creating RACI/DACI charts for stakeholder collaboration
- Navigating challenges and conflicts in collaboration
- Workshop #3: Simulating an SME meeting to plan out collaboration
Assignment #4: Kick-Off Meeting Plan
Plan a kick-off meeting with an SME to design training for a new product. Outline your agenda to gather key information for the project.
By the end of Class 7, you'll be able to structure a killer course outline, storyboard, and weave in storytelling techniques that make your content pop. Plus, you’ll add some interactive flair with gamification to keep learners hooked.
- How to create a course content outline
- Reviewing a storyboard template
- Storytelling techniques for content development
- Incorporating gamification & interactive elements
- Workshop #4: Storyboard creation for a sample training module
Assignment #5: Content Outline
Develop a ROPES outline for your final project.
Explore authoring tools and LMS, and discover which ones fit your training needs like a glove. We'll explore the coolest tools out there, from Articulate 360 to Canva, and get you ready to create content that shines in any job or project.
- Difference between authoring tools & LMS
- Overview of key authoring tools (Articulate Storyline, Articulate Rise, Camtasia, Adobe Captivate, Vyond, Canva, etc.)
- Overview of LMS options
- Selecting the right authoring tool and LMS for your training needs
Roll up your sleeves and learn how to create a basic training module while exploring the interface and picking up essential skills along the way. Turn those ideas into interactive learning experiences.
- Instructor-led step-by-step demo in Articulate Storyline
Assignment #6: Course Draft
Using your content outline, design your course in Articulate Storyline/Rise. Submit it for review.
Understand how to apply UX principles, play with color theory, and optimize layouts to create visually satisfying and accessible content that everyone can enjoy. We want to make learning engaging for all.
- Principles of UX design & accessibility in e-learning
- Fundamentals of color theory
- Developing multimedia (images, videos, voiceover)
- Fonts & layout tips
Assignment #7: Visual Design & Accessibility Feedback
Review the "How to Clean a House" course and provide 1-2 pages of feedback on design and accessibility, highlighting strengths, areas for improvement, and actionable recommendations.
Class 11 equips you to professionally evaluate training, from measuring impact with Kirkpatrick's Levels to crunching those all-important ROI numbers. Turn training data into eye-catching dashboards and spark continuous improvement in your programs.
- Kirkpatrick’s levels of evaluation
- Calculating training metrics & ROI
- Creating dashboards to visualize training data
- Continuous improvement in training design and delivery
- Case Studies: ROI calculation examples for different types of training
Assignment #8 (Extra Credit): Training Effectiveness
Explain how you will use Kirkpatrick’s levels of evaluation to measure your training’s effectiveness.
Let’s make your career aspirations a reality! From ace interview tips to networking hacks, we’ll help you elevate your social media game and equip you with the skills to snag that dream ID role.
- Creating an outstanding resume, cover letter, and portfolio
- Interview tips
- Social media presence (including LinkedIn)
- Networking strategies
- Additional skills to gain a competitive edge
Assignment #9: Final Project
Submit the final version of your training module, incorporating feedback from the draft version.
Explore AI and machine learning basics, break down how these tools can level up each stage of course design, and tackle the ethical side of AI — because being smart about tech is just as important as using it.
- Definition and core concepts of AI & ML
- Breaking down key stages of the AI-assisted ADDIE process
- Ethical and legal considerations in AI
- Case Study: Real-world use cases of AI technologies in Instructional Design
By the end of this class, you'll be crafting prompts that actually get AI to work for you in instructional design. We'll dive into what makes a prompt click, how to spot and fix bad ones, and get AI creating top-notch learning materials in no time.
- Importance of prompt engineering & what it is
- Key elements of effective prompts
- Good vs. poor prompts
- Optimizing prompts for better outputs
Assignment #1: Prompt Development Exercise
Pick one instructional design task: Generate learning objectives for a course of your choice or develop a training session outline on a topic of your choice. Create an initial AI prompt, refine it, compare outputs, and write a short reflection. Submit your work.
Use AI to craft laser-focused learning objectives that hit the sweet spot between what learners need and what your organization wants. You’ll tap into AI-powered insights to set goals that actually make a difference — no fluff, just results.
- Using AI to gather and analyze learner data
- Setting measurable learning objectives with AI support
- AI tools for aligning objectives with learner needs and organizational goals
- Workshop #1:Designing competency-based learning objectives with AI
Automate your content creation using AI to whip up written materials, design engaging outlines, and even create multimedia. Think less time on grunt work, more time on creativity.
- AI tools for written content creation
- Creating content outline with AI
- AI tools for creating engaging multimedia content (images, videos, voicover)
Assignment #2: Mini-Lesson with Visual & Video Content
Pick one learning objective related to your chosen topic. Use AI to write 1-3 sentences introducing the topic. Find and enhance an image using Craiyon or MidJourney. Submit both the original and enhanced images, and share your prompts. Create a video using VideoGen, including the outline, prompts, and final video.
Harness AI to make assessments smarter and more personal. From crafting quizzes to automating feedback, you’ll discover how AI can make the process faster and more effective — helping both you and your learners succeed.
- Developing assessment content
- AI tools for automated assessment and feedback
- Assessment customization with AI
By the end of this class, you'll have a solid grasp on how to weave AI into learning environments to boost engagement and streamline content delivery. Brainstorm and explore AI tools that transform the way learners interact, from virtual tutors to automated grading systems.
- Workshop #2: Integrating AI into ADDIE process stages
- Overview of AI-enhanced learning management systems
- AI tools for content delivery
- AI-assisted virtual tutors & chatbots
- Strategies for integrating AI into learning environments
Assignment #3: Final Project: AI-Enhanced Learning Module Outline
Pick a familiar or passionate topic, like time management, team collaboration, or writing effective emails. Develop a learning module outline and use AI for at least two of these processes: content generation, assessment creation, content personalization, and engagement features. Submit a learning module outline and explain how AI was used in the two areas above. Include both the outline and descriptions of your AI integration.
What our students say
"I like Felicia's casual style and that she takes time to answer all the questions with examples and in a relatable way."
"There no words no express how inspiring, and effective this course was. The best course that is more precious than its cost. You learn more in a few weeks than you'd learn at school in two years. The hands-on approach, the challenge of the unknown with the wisdom of Yi and the human truth of Ryan have left a huge mark in my heart. I'm forever grateful."
"Great experience and staff...they were there to help you learn and understand along the way! The instructor was awesome, and had a wealth of knowledge about the subject matter, AI and Product Design. I really enjoyed the class and highly recommend ELVTR!"
"The course far exceeded my expectations and Felicia Guity is an outstanding instructor. She is very insightful and was able to craft our instructional conversations to real time experiences, all while applying the syllabus topics. The MOST VALUABLE piece is the networking opportunities with our classmates. I can’t believe class is over so soon!"
"Over the last two months, I’ve embarked on an enlightening “AI for Product Design” course led by Robert Redmond. My project, “Nosh”, is an AI-powered app designed to transform meal planning and grocery shopping for busy families. My work included drafting a white paper, developing the interaction architecture, defining data structures, creating a prototype, and delivering a presentation for stakeholders.
I'd also like to express my heartfelt gratitude to Adriana Pink and Georgios Saliaris for their invaluable support and insights throughout the course."
"The professional insights and lived experiences that have been shared by not only the instructor but the course participants as well."
"One of the best things about an online creative advertising course is the flexibility it offers. Unlike traditional in-person courses, an online format allows you to access the course material and lectures from anywhere at any time, as long as you have an internet connection. This flexibility enables you to learn at your own pace and fit the coursework around your schedule, whether you have a full-time job, other commitments, or live in a different time zone. Additionally, this course provides access to industry experts and professionals who are established in their network and craft. Through virtual lectures, webinars, and live Q&A sessions, I have been learning directly from seasoned advertising practitioners, gaining insights into the latest trends, techniques, and strategies in the field."
"Felicia offers real world experience and done the things she is teaching and is successful at the things she teaches."
"The past 6 weeks have been an incredibly immersive experience, delving into new ways to understand and apply the product design framework. Interestingly, the topic which has been the most impactful for me has been studying the foundations of data science and the different types of machine learning algorithms - learning their names, functions and the outcomes they can have for a user.
Becoming more literate in how algorithms work has already had an impact in how I approach conversations with cross functional partners at work, and has helped me think deeper about product features and their intended outcomes. I’m noticing that I’m able to articulate more clearly how a feature should work, proactively documenting where the data should come from and how we might analyze it.
It’s fascinating how learning about a subject which is not exactly design related has already helped me in the day to day as a product designer."
"I love the conversations and the honesty from Dr. Guity and the class participants! There is a sense of community here and you don't feel so alone in your career journey. I'm so glad I invested in myself and in this course!"
"In 2021, I began to pivot into a new industry. I had always been on the legal side but I just didn't like it. So I decided to find a career where I could use my skills, while being creative and making lasting impact. That path lead me to Advertisement. I had no idea what or how to get in this industry. That was until I found the creative advertising course on art direction and copywriting by ELVTR. The course gave me a comprehensive overview of the entire creative advertising process. The instructors Ryan and Yi were fun, informative, and just overall great instructors . Being from a small town, with not as many creatives spaces or opportunities it was difficult to find quality education for advertisement. This course gave me a strong foundation, aswell as the confidence to continue my pursuits in making it in the advertising industry. I cannot thank ELVTR enough for the amazing experience!"
"I loved learning from two incredibly passionate and knowledgeable instructors. I also appreciate having had the opportunity to work with like-minded professionals from across the country, and the level of communication, service, and attention to detail has been phenomenal!"
"The discussion during the office hours and the break out rooms are the best parts of this course. I feel like I am learning so much wisdom from Felicia and the spirit of this course is a stress relief from my week."
"Felicia helps us to understand and interpret real-life scenario-based workplace issues and unlock or reveal strategies to overcome misalignment."
"I enjoy the format. Everyone is able to participate and contribute!"
"Dr. Guity is amazing to listen to. She is giving such great information not only for leaders, but especially for Black leaders and how to get us to survive and do well in leadership."