HEALTH & WELLNESS PRODUCT DESIGN

• Instructor introduction
• Course objectives & flow
• Q&A
  

Let’s get to it! Delve into the interdependent dimensions of wellness, explore industry trends, and understand the specialized design thinking process that sets health and wellness product design apart.

• Essence of health & wellness design
• 8 dimensions: From physical to environmental
• Product design vs. health & wellness product design
• Trends in health & wellness product design
• Navigating design thinking 
  

This session guides you through effective market research techniques, from defining target audiences to crafting impactful personas. Dive into case studies, SWOT analysis, and extra readings, ensuring you're equipped to navigate the intricacies of product development in the dynamic sphere.

• Market research techniques: Defining target audience & competitor analysis
• SWOT analysis
• Persona creation 
  

Assignment #1: Audience Insights for Health and Wellness Innovation
Conduct targeted market research on a chosen app within the health and wellness space. Identify the audience, perform a SWOT analysis, and highlight strategic insights.

In class 3, we dissect challenges and hone your problem-defining skills. Learn to craft precise problem statements, dissect the anatomy of successful value propositions, explore monetization models for wellness apps, and gain insights into avoiding deceptive patterns.

• Interactive discussion: Identifying challenges
• Defining a problem statement
• Elements of a winning value proposition
• Monetization models in wellness apps: Navigating deceptive patterns

Get ready to turn your ideas into impactful designs! Let’s explore ideation using techniques like brainstorming, braindumping, storyboarding, and more. We’ll also craft a strategic roadmap with clear deliverables and understand the power of the Minimum Viable Product (MVP) in the design process.

• Effective roadmapping with deliverables
• Outlining & placing focus on the MVP
• Live demo: Wellness ideation techniques
  Fostering innovative solutions for health-driven products & interactive class discussion

Assignment #2: Navigating wellness
Develop a strategic roadmap that maps out key milestones and deliverables, steering your health and wellness product towards a successful launch and sustained impact in the market.

In class 5, we immerse ourselves in the practice of User Journey Mapping. You’ll understand how this essential tool is the compass guiding health and wellness product design. Gain hands-on insight from the workshop, real-world examples, and top-tier resources to craft seamless user experiences.

• Highlighting user journey mapping and the process behind it
• Creating a structured sitemap
• Strategically integrating health and wellness to deliver tailored solutions
  

Assignment #3: Wellness Wayfinding
Design a structured site map for your health and wellness product's Minimal Viable Product (MVP), elucidating navigation decisions with clarity and intention to establish a solid foundation for user engagement.

Let’s dive into the core principles. Elevate your UX skills with insights into research, information architecture, and user interaction design. Explore tools like Figma and invaluable resources to enhance your ability to create impactful user experiences in the health tech space.

• Building great user experiences: core principles
• UX research & design
• Information architecture & user interaction design
• Introducing Figma as a design platform
  

Assignment #4: Elevating User Experience in Health and Wellness Design
Undertake a detailed critique of a mobile app's user experience, evaluating its compliance with UX principles. Present actionable recommendations for improvement, aiming to refine the app's overall user interface and functionality.

From mastering design systems to creating essential UI components, this live lab in Figma is your gateway to proficiency. Explore core concepts, animations, responsive design, and accessibility principles, and elevate your skills with real-world case studies.

• Design systems: core concepts
• Essential UI components
• Animations
• Responsive design & accessibility
• Case study: FitBit – A UI critique

In this class, you will master diverse design techniques, from wireframing fundamentals to navigating low and high-fidelity prototypes. You’ll learn about prototyping tools and their unique benefits, setting the stage for your journey toward crafting user experiences that prioritize well-being.

• Wireframing fundamentals: Approaches & techniques
• Low- & high-fidelity prototypes
• Prototyping tools & their benefits
• Live demo: Wellness wire-framing
  Techniques for structuring health and wellness interfaces

Assignment #5: Crafting Low-Fidelity Prototypes for Health-Driven Innovation
Create a low-fidelity wireframe for your health and wellness product, engage in user testing, and refine the design based on valuable peer feedback, fostering an iterative and user-driven evolution of your product prototype.

Learn the psychology behind personalization and customization, shaping your skills to design impactful and user-centric health and wellness products. There’s everything you need to know about successful engagement strategies, from fitness gamification examples to fostering vibrant community interaction.

• Additional features: gamification & more
• Community fostering in design: real-world examples
• Personalization & customization: progress tracking & dashboards
• Case study: The psychology of product design for health & wellness
• Live demo: Enhancing engagement in health and wellness experiences

Assignment #06: Navigating Long-Term Engagement
Develop a comprehensive strategy to elevate long-term user engagement, and accentuate its compelling benefits. Focus on creating an immersive experience that not only attracts users but also encourages their sustained involvement over time.

Get ready to design with data precision. This class will empower you to decipher user data insights, as you identify robust metrics and explore diverse methodologies. It’s all about mastering usability testing, user feedback, A/B testing, preparing, and conducting effective testing sessions.

• Identifying testing metrics: quantitative, qualitative & more
• Types & methods of testing: usability, user feedback, A/B
• Reading user data
• Addressing health data and privacy concerns
• Live demo: Wellness testing sessions
  Effectively preparing, running and evaluating testing for health and wellness product experiences and exploring the product design testing process

Assignment #07: Insightful Design
Systematically analyze and categorize user feedback to propose insightful improvements and iterative enhancements for your design. Navigate the path of enhancing user experiences through a strategic and user-centric approach.

Want to know the secrets of a smooth design handoff? Class 11 guides you through effective delivery steps and collaborative strategies, ensuring your designs meet user expectations seamlessly. Learn to design openly, communicate broadly, and navigate stakeholder feedback & approval.

• Design documentation & specifications
• Successful handoff strategies: dual track sprint planning
• Delivery steps
• Case study: Redesigning the Apple Health app

Assignment #08: Strategic Iteration for Optimal Health Design
Apply iteration steps to refine your design, placing a strong emphasis on a user-centric approach. Navigate the design journey with strategic refinements, aiming for a product that resonates effectively with user needs and preferences.

Elevate your team dynamics. This enriching session is aimed at refining your communication and collaboration skills for a productive and harmonious team environment. Understand individual roles, perfecting visual and verbal communication, and exploring effective collaboration methods for seamless interaction between designers and developers.

• Team players & roles
• Visual & verbal stakeholder communication
• Effective collaboration strategies
• Designer-developer collaboration methods
• Discussion: Resolving design & development differences

Let’s prepare you for a rewarding career ahead. Unlock strategies for crafting a standout portfolio, complemented by valuable insights on the field and its latest trends from a guest speaker. Get ready for industry overviews & real-world inspiration.

• Career guidance: Product design
• Strategies for building your portfolio: Examples
• Industry outlook & overview
• Case study: Whoop's innovative integration of AI for pioneering health insights

In our final class, you’re going to be refining your design voice. Led by our expert instructor, pitch your health and wellness product and engage in a collaborative feedback session to hone your design expertise for real-world scenarios ahead.

• Pitching & presenting your product
• Feedback session