LIVE ONLINE COURSE
HOW TO HACK SUCCESS
IN UX & IN YOUR CAREER
27 APR 2023 - 6 JUN 2023
Duration:
6 WEEKS
TUESDAYS & THURSDAYS
5 PM PST / 8 PM EST
Get ready to rethink your approach to UX Design. Learn Tony Amidei's step-by-step method for creating powerful solutions and succeeding in corporate UX.
Each week, you’ll apply what you’ve learned in your own UX design project. By the course end, you'll finish with a product design you can't wait to pitch to stakeholders.
THIS COURSE IS FOR YOU, IF...
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YOU'RE READY FOR YOUR BIG BREAK
Influence partners better with killer presentation strategies and make the case for how your designs bring value to the business.
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YOU'RE BRUSHING UP YOUR PORTFOLIO
Add a stellar new piece to your portfolio and sharpen your interview skills as you pursue fresh career opportunities.
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YOU'RE FRESH OUT OF DESIGN SCHOOL
Uplevel your work from design school basics and find your right fit in the industry with insider advice on everything from user research to playing the corporate game as a designer.
Learn from a UX industry leader.
With over 25 years of experience in UX and design, Tony knows all the ins and outs of the industry. He’ll show you the tools and techniques the pros use, and provide personal feedback to help you hone your skills.
Craft a winning UX portfolio case study to land your dream job in UX.
By the end of this course, you’ll have solved your very own project with UX artifacts to show off your skills to potential employers. Choose from one of three real-world UX cases and develop your own journey map, user flow, wireframes, mocks, and prototypes.
Start persuasively presenting your designs — and yourself. Learn the right way to present design work and how to clear the first hurdle in your career journey: the interview process.
AMIDEI LinkedIn Profile
- Senior Director of Platform UX, PayPal
- 25+ years as a leader in UX and product design at Fortune 500 companies and as a co-founder of design studios
- Oversees PayPayl’s UI design system, accessibility product and design teams, and UX for common platforms such as Customer Support and Digital Identity
- Simplifies complex user processes into innovative, value-driving UX solutions for digital products and services
- Speaker, coach, and mentor for designers and design leaders seeking to uplevel their practice
COURSE INTRODUCTION
Gain an understanding of what UX is and how UX design differs from other types of design.
- The role of a UX designer
- Psychology and UX
- UX principles, skills, and responsibilities
- Startup vs. corporate UX roles
Discover how UX fits into app and web product development, including the typical process and useful software.
- Breaking down the UX design process
- UX in the product lifecycle
- Essential UX tools
- Demo #1: Basic workflow in FigJam
Assignment #1: Explore FigJam templates and take the quiz about the template and Figma file shown in class.
Research plays a critical role in UX design. Learn how to uncover customer pain points and design solutions that truly address their needs.
- Qualitative and quantitative research methods
- Biases
- Pairing user research with analytics
- Turning feedback into insights
Assignment #2: Use the provided research findings for the sample app and outline how you would use the findings to improve the feature.
Discover different methods for identifying customer problems, mapping user behavior, and aligning on which problems to solve.
- Problem discovery and inputs
- Aligning business goals with customer goals
- Innovation and learned behaviors
- End-to-end customer journey mapping
Assignment #3: Create a journey map in FigJam of the end-to-end flow for the assignment project. Map customer high and low points from the research findings and indicate opportunities for improvement.
Learn techniques for collaborative solution generation and how to apply UX research to validate them with customers.
- Problem alignment
- Solutioning techniques and design sprints
- Solution validation
- Workshop #1: Ideation session to solve a mock UX problem
Using the right design artifact at the right time can help others understand and buy into ideas and let you avoid problems down the line. Discover flow diagrams, wireframes, mocks, prototypes, and more.
- Different fidelity for different needs
- Flow types and examples
- The value of prototyping
- Demo #2: Progressing a user flow through fidelity levels
Learn the fundamentals of screen design and how to make a flow that solves a customer use case.
- Identifying use cases
- Important page functionalities and content
- Essential UI components, style guides, and design systems
- Demo #3: Shaping a user flow into wireframes
Assignment #4: Create a user flow diagram in FigJam for a portion of the journey map previously created. Duplicate the flow and modify it to incorporate improvements, including notes about what has been improved and why.
Dive into the core role content plays in UX and its impact on comprehension.
- The importance of good content
- Information architecture and research techniques
- Workshop #2: Refining content to improve comprehension
Assignment #5: Draw wireframes for 1-3 screens associated with a point of improvement in the flow diagram from the last assignment. Indicate differences from the existing screens, including new or eliminated screens.
A “North Star” can inspire teams towards the best customer experience. Learn how large UX teams collaborate at scale to design multiple features and customer segments in parallel.
- Design systems and inclusive design
- Designing for global audiences
- Collaboration and partnerships
- Designing in phases
Assignment #6: Redraw the wireframes from the previous assignment as full fidelity mocks, using the UI kit, brand styles, and font provided.
Go Deeper: link the screens to make a simple prototype.
For a solution to succeed, presentation and communication are just as important as the designs themselves. Learn how to deliver your concepts like a pro and gain the support of different stakeholders.
- Presentation tips
- Communicating with partners and leaders
- Responding to feedback
- Working with engineers
Assignment #7: Submit your final project, with 5-8 slides describing the UX problem, how you solved it with UX artifacts, and the process you used. Tony will invite six students to present their project in Сlass 12 using the presentation tips discussed.
Gain insights into what corporate UX managers look for in the hiring process. Learn how to craft your portfolio to show your skills in the best light.
- What are employers looking for?
- Common interview questions
- UX portfolio essentials and review expectations
- Shaping continuous growth
In the last class, you’ll learn how feedback and iteration are crucial to refining designs as six students share their work and receive feedback from the class.
What our students say
"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."
"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."
"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."
"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"