Get ready to rethink your approach to UX Design. Hang Le will teach you LIVE her time-tested method for creating award-winning UX Design, step-by-step.
You'll learn how to maximize the value in UX personas, MVP development, wireframing and prototyping, and user feedback. You'll perfect your skills through serious practice and frank feedback. Then, you'll prepare to do it all professionally by mastering how to clear the first hurdle: the interview process.
You have some design projects under your belt, but are you ready to set yourself apart as a professional? This live course will give you a 360 degree view of the practice of design today:
You’ll learn in live sessions with Hang and a group of UX Designers with similar goals. This course gives you:
This is a design class with elbow grease. With Hang guiding you, you’ll fine-tune your approach to craft, pitch, and interviewing:
Strong UX designers know what jobs play to their strengths. This course will help you understand:
You’ll add a piece to your portfolio, but that’s not all. Hang will take you deep into each of the design phases:
Each week, you’ll apply what you’ve learned to your own UX Design and end the course with a product design you can't wait to pitch to stakeholders.
We’ll kick off our learning by introducing the fundamental principles of UX design and what makes it different from other design practices. I’ll lay out some overarching best practices and I’ll discuss where UX fits in the broader development cycle, and why that matters to you as a designer. Lastly, I’ll help you refine your career vision by sharing some insights into why businesses hire designers (and when they don’t).
Assignment #1: Read at least 3 job postings with a combination of these titles: UX Designer at Google, Product Designer at Facebook, UI Designer, UX/UI Designer. Reflect on what role you align with and an area that you will learn about during or after this course.
Today, we’ll shatter the biggest myth of UX design: you can focus on design and leave the business to the other guys. A company’s business model, target audience, and success obstacles all impact the type of designs you create. More than that, part of the job of UX designer is innovating ways to eliminate those obstacles to success. We’ll learn how to understand UX and business in this class.
Assignment #2: Pick an app, narrow down on an area of focus, and answer these questions:
Today we’ll explore the often misunderstood concept of the UX Persona. We’ll talk about why typical personas are ineffective, how you can create personas that are effective, and why it is essential to create one before diving into deeper research.
Assignment #3: Define types of users who use this app and focus area. Answer these questions:
The first step of design is research. In this lecture, I’ll show you my favorite tools and hacks for optimizing the information-gathering process.
Assignment #4: Recruit users fitting personas profile and speak with at least 3-5 new/current users of those apps. Have a good mix of frequency vs use case type. Then, do the following:
Goal: Today’s class is fully hands-on as we learn quick ideation techniques and tips for narrowing down the right one. At the end of this class, you’ll be equipped with a full toolbox for tapping into your own creativity.
Today, we’ll lay out how to build a great wireframe and prototype. I’ll share with you lessons I’ve learned in my years of doing this for B2B and B2C businesses and my techniques for enhancing product quality.
You have a great design, but do users like it? Today we’ll introduce usability testing, explore methods, tools, and hacks for performing it, and learn how to interpret the results. Then, we’ll run an example test step-by-step with one of you as a volunteer ‘user’.
Design rarely gets implemented as-is. Today, you’ll find out why. In this class, we’ll talk about the role of the MVP, learning post-release, and how to measure success. Then, we’ll take out the exercise you did in Class 4 and find out how to determine if you’ve achieved your original business goals with it.
Great design speaks for itself, right? Wrong. Designers trying to move up the career ladder quickly learn that there is a right way and a wrong way to present their work, and today you will, too. We’ll talk about the differences between presenting for stakeholders and for interviewers during a job search, and how to tie everything together in a presentation.
Get ready to move past the project and take a higher level look at what you bring to the table. What sets you apart from others? What kind of designer are you and what kind of job and culture is suited to your strengths? And most important of all, how do you talk about your potential with potential employers?
Today, you’ll prepare to master the complex mix of technical talent, design thinking, and soft skills that is the UX design interview. I’ll run through my best strategies to prep for each type of interview and give you a simple method for nailing the Whiteboard exercise. Then, I’ll show you some of my favorite portfolio examples and why they caught my eye as a UX design manager.
In our last lesson together, you’ll get to test drive the presentation of the project you’ve been working on throughout the course. You’ll get direct feedback from Hang and your co-learners and that you can use to make your real-life product presentation spectacular.
You will have a chance to practice the whiteboarding exercise over Zoom with Hang and your co-learners. You’ll also get the chance to improve your critique skills by giving feedback.