BECOME A UX DESIGNER | A live online course with a Senior Director of Platform UX at PayPal | ELVTR

LIVE ONLINE COURSE

BECOME A UX DESIGNER

Dates: 28 FEB 2023 - 6 APR 2023
Duration: 6 WEEKS TUESDAYS & THURSDAYS 5 PM PST / 8 PM EST
TONY AMIDEI
PAYPAL
lector photo

LIVE ONLINE COURSE

ENROLL
A LIVE ONLINE COURSE ON
HOW TO HACK SUCCESS
IN UX & IN YOUR CAREER
Dates:
28 FEB 2023 - 6 APR 2023
Duration:
6 WEEKS
TUESDAYS & THURSDAYS
5 PM PST / 8 PM EST

Get ready to rethink your approach to UX Design. Learn Tony Amidei's step-by-step method for creating powerful solutions and succeeding in corporate UX.

Each week, you’ll apply what you’ve learned in your own UX design project. By the course end, you'll finish with a product design you can't wait to pitch to stakeholders.

 

THIS COURSE IS FOR

  • YOU'RE READY FOR YOUR BIG BREAK

     

    Influence partners better with killer presentation strategies and make the case for how your designs bring value to the business.

  • YOU'RE BRUSHING UP YOUR PORTFOLIO

     

    Add a stellar new piece to your portfolio and sharpen your interview skills as you pursue fresh career opportunities.

  • YOU'RE FRESH OUT OF DESIGN SCHOOL

     

    Uplevel your work from design school basics and find your right fit in the industry with insider advice on everything from user research to playing the corporate game as a designer.

Your Ascent Starts Here

Learn from a UX industry leader.

With over 25 years of experience in UX and design, Tony knows all the ins and outs of the industry. He’ll show you the tools and techniques the pros use, and provide personal feedback to help you hone your skills.

Craft a winning UX portfolio case study to land your dream job in UX.

By the end of this course, you’ll have solved your very own project with UX artifacts to show off your skills to potential employers. Choose from one of three real-world UX cases and develop your own journey map, user flow, wireframes, mocks, and prototypes.

 
ABOUT THE COURSE
CRAFT
Perfect your skills through practice and frank instructor feedback. You’ll learn to interpret insights and data, create UX artifacts, and collaborate in a team as you work to improve a real-life product.
PORTFOLIO
Create your best portfolio case study yet, reviewed by a leader in UX design. You'll finish this course with a piece of work that speaks to your new design strengths.
VALUE
Make yourself an invaluable part of the business model. Learn how to look at your design from a business perspective and master skills like development of use cases and problem framing.
CAREER

Start persuasively presenting your designs — and yourself. Learn the right way to present design work and how to clear the first hurdle in your career journey: the interview process.

Instructor
 
  • Senior Director of Platform UX, PayPal

  • 25+ years as a leader in UX and product design at Fortune 500 companies and as a co-founder of design studios

  • Oversees PayPayl’s UI design system, accessibility product and design teams, and UX for common platforms such as Customer Support and Digital Identity

  • Simplifies complex user processes into innovative, value-driving UX solutions for digital products and services

  • Speaker, coach, and mentor for designers and design leaders seeking to uplevel their practice
Tony Amidei
TONY AMIDEI
COURSE INTRODUCTION
SYLLABUS
01
TUE (2/28) at 5 PM PST/8 PM EST
Introduction to UX

Gain an understanding of what UX is and how UX design differs from other types of design.

  • The role of a UX designer
  • Psychology and UX
  • UX principles, skills, and responsibilities 
  • Startup vs. corporate UX roles
more
02
THU (3/2) at 5 PM PST/8 PM EST
UX Workflow & Tools

Discover how UX fits into app and web product development, including the typical process and useful software.

  • Breaking down the UX design process 
  • UX in the product lifecycle
  • Essential UX tools
  • Demo #1: Basic workflow in FigJam

Assignment #1: Explore FigJam templates and take the quiz about the template and Figma file shown in class.

more
03
TUE (3/7) at 5 PM PST/8 PM EST
Applying User Research to UX Design

Research plays a critical role in UX design. Learn how to uncover customer pain points and design solutions that truly address their needs.

  • Qualitative and quantitative research methods
  • Biases
  • Pairing user research with analytics
  • Turning feedback into insights 

Assignment #2: Use the provided research findings for the sample app and outline how you would use the findings to improve the feature.

more
04
THU (3/9) at 5 PM PST/8 PM EST
Identifying Customer Problems & Opportunities

Discover different methods for identifying customer problems, mapping user behavior, and aligning on which problems to solve.

  • Problem discovery and inputs
  • Aligning business goals with customer goals
  • Innovation and learned behaviors
  • End-to-end customer journey mapping

Assignment #3: Create a journey map in FigJam of the end-to-end flow for the assignment project. Map customer high and low points from the research findings and indicate opportunities for improvement.

more
05
TUE (3/14) at 5 PM PST/8 PM EST
Solution Discovery

Learn techniques for collaborative solution generation and how to apply UX research to validate them with customers.

  • Problem alignment
  • Solutioning techniques and design sprints
  • Solution validation
  • Workshop #1: Ideation session to solve a mock UX problem
more
06
THU (3/16) at 5 PM PST/8 PM EST
Getting Alignment Through Design Artifacts

Using the right design artifact at the right time can help others understand and buy into ideas and let you avoid problems down the line. Discover flow diagrams, wireframes, mocks, prototypes, and more.

  • Different fidelity for different needs
  • Flow types and examples
  • The value of prototyping 
  • Demo #2: Progressing a user flow through fidelity levels 
more
07
TUE (3/21) at 5 PM PST/8 PM EST
User Flows & UI Design

Learn the fundamentals of screen design and how to make a flow that solves a customer use case.

  • Identifying use cases
  • Important page functionalities and content
  • Essential UI components, style guides, and design systems
  • Demo #3: Shaping a user flow into wireframes

Assignment #4: Create a user flow diagram in FigJam for a portion of the journey map previously created. Duplicate the flow and modify it to incorporate improvements, including notes about what has been improved and why.

more
08
THU (3/23) at 5 PM PST/8 PM EST
UX Content

Dive into the core role content plays in UX and its impact on comprehension.

  • The importance of good content
  • Information architecture and research techniques
  • Workshop #2: Refining content to improve comprehension

Assignment #5: Draw wireframes for 1-3 screens associated with a point of improvement in the flow diagram from the last assignment. Indicate differences from the existing screens, including new or eliminated screens.

more
09
TUE (3/28) at 5 PM PST/8 PM EST
Designing for Scale

A “North Star” can inspire teams towards the best customer experience. Learn how large UX teams collaborate at scale to design multiple features and customer segments in parallel.

  • Design systems and inclusive design
  • Designing for global audiences
  • Collaboration and partnerships
  • Designing in phases

Assignment #6: Redraw the wireframes from the previous assignment as full fidelity mocks, using the UI kit, brand styles, and font provided.

Go Deeper: link the screens to make a simple prototype.

more
10
THU (3/30) at 5 PM PST/8 PM EST
Communicating UX

For a solution to succeed, presentation and communication are just as important as the designs themselves. Learn how to deliver your concepts like a pro and gain the support of different stakeholders.

  • Presentation tips 
  • Communicating with partners and leaders
  • Responding to feedback
  • Working with engineers

Assignment #7: Submit your final project, with 5-8 slides describing the UX problem, how you solved it with UX artifacts, and the process you used. Tony will invite six students to present their project in Сlass 12 using the presentation tips discussed. 

more
11
TUE (4/4) at 5 PM PST/8 PM EST
Career Planning in UX

Gain insights into what corporate UX managers look for in the hiring process. Learn how to craft your portfolio to show your skills in the best light.

  • What are employers looking for?
  • Common interview questions
  • UX portfolio essentials and review expectations
  • Shaping continuous growth
more
12
THU (4/6) at 5 PM PST/8 PM EST
Project Presentations 

In the last class, you’ll learn how feedback and iteration are crucial to refining designs as six students share their work and receive feedback from the class. 

more

What our students say

Beth Saunders DATA VISUALIZATION

"I absolutely love the format! Working through real life scenarios makes it super applicable and easy to translate the learning into practical takeaways. I also enjoy that the assignments are straightforward enough to get through but you can make them more complex to get more learning out of the course. It really is a format where you get out what you put in."

Carlos Andres BECOME AN ART DIRECTOR

"The group activities, they allow us to interact and exchange ideas, plus the way it is structured is challenging and mind twisting as we collaborate in different parts of the ideation."

Hayley Smith BRANDING 101

"Overall I'm impressed with the level of detail and explanation around particular topics and subjects. There's a real depth to each module which for learning allows the information to stay in your brain."

Rebecca Kouwe HUMAN RESOURCES ANALYTICS

"I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful."

Courtney Fulton WOMEN IN LEADERSHIP

"I enjoyed the structure of the class. I like how we learned about a topic and practiced it in the workshops. It’s helped me to apply what I learned!"

 
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