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LIVE ONLINE COURSE
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LIVE ONLINE COURSE
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LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
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LIVE ONLINE COURSE
LIVE ONLINE COURSE
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LIVE ONLINE COURSE
LIVE ONLINE COURSE
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📚Publishing Processes
Manufacturing
Career Preparation

BECOME A PUBLISHING PRODUCTION MANAGER

Dates: 4 FEB 2026 - 18 MAR 2026
DURATION: 6 WEEKS
MONDAYS & WEDNESDAYS
5 PM PST / 8 PM EST
VANESSA ROBLES
PENGUIN RANDOM HOUSE
Vanessa Robles
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
LIVE ONLINE COURSE
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LIVE ONLINE COURSE
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LIVE ONLINE COURSE
LIVE ONLINE COURSE
ON MANAGING BOOK PRODUCTION
DATES:
4 FEB 2026 - 18 MAR 2026
DURATION:
6 WEEKS
MONDAYS & WEDNESDAYS
5 PM PST / 8 PM EST

Learn to effectively manage the full book production cycle, from budgeting to quality assessment.

Follow Penguin Random House’s Director of Production, Vanessa Robles, and gain insights into current and future publishing trends.

THIS COURSE IS FOR YOU, IF...

  • YOU ARE AN ENTRY-LEVEL PUBLISHING PROFESSIONAL

     

    Looking to get your break in the industry? We’ll teach you to manage complex book production projects. Learn real-world skills in budgeting, scheduling, and team collaboration so you can step into your dream role.

  • YOU ARE A MARKETING PROFESSIONAL IN PUBLISHING

     

    Struggling to coordinate between marketing and production teams? Gain an in-depth understanding of the technical side of production to change that. Learn how timelines impact marketing and discover how to improve team collaboration to align schedules effectively.

  • YOU ARE AN EDITORIAL PROFESSIONAL

     

    Thinking about a career switch into a production role? We’ll help editorial professionals grasp production workflows and understand how editorial fits into the process. Learn to collaborate effectively with production managers and enhance your skills for more lucrative opportunities.

Our students work in 1600+ companies worldwide

  • Google logo
  • Apple logo
  • Ubisoft logo
  • Microsoft logo
  • Blizzard logo
  • Uber logo
  • Epic Games logo
  • Amazon logo
  • Spotify logo
  • Meta logo
  • PlayStation Studios logo
  • Nike logo
 
ABOUT THE COURSE / WHAT YOU'LL DO
01
COMPREHENSIVE PROGRAM

Gain real-world publishing skills with hands-on assignments covering every stage of the production cycle — from budgeting to printing, book binding, and special effects. Walk away ready to step confidently into the industry.

02
CAREER GUIDANCE

This course equips you with the tools and knowledge to thrive in this evolving industry. Gain insights into emerging trends like AI, learn from top professionals, and refine your CV to land your next big opportunity.

03
FINAL PROJECT

Create a detailed production management plan for a book project — showcasing your skills in key areas of production management. It will highlight your readiness to handle real-world publishing challenges.

INSTRUCTOR
VANESSA ROBLES LinkedIn Profile
  • Director of Production at Penguin Random House
  • Has an impressive 26 years of experience in Adult, YA Trade, graphic novels, and children’s picture books.
  • Produced a variety of formats, boxed sets, stickers, & source novelty items.
  • Specializes in project management, purchasing, book production, negotiations, crisis management, press checks, coaching, and mentoring.
  • Worked with John Green, Ransom Riggs (Tales of the Peculiar & Museum of Wonders), Winnie-the-Pooh books, Amanda Gorman (The Hill We Climb), and Max Brallier (Last Kids on Earth & Last Comic on Earth).
  • Volunteered with Read Ahead, is a DEI representative for her department, spearheads Mental Health initiatives, and is a Board Member of People of Color resource group at PRH.
Instructor Vanessa Robles
syllabus
00
TUE (2/3), 5 PM PST/8 PM EST
Welcome Class

Meet your instructor, get a sneak peek at what’s ahead, and sort out the need-to-knows — assignments, deadlines, and all that good stuff. Let’s kick things off!

  • Instructor intro
  • Course overview
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01
WED (2/4), 5 PM PST/8 PM EST
What is Production Management in Publishing?

See a clear picture of how a book goes from manuscript to finished product. You'll break down the production process, meet the key players in publishing, and get a solid grasp on what a production manager actually does (hint: a lot!).

  • Book production process
  • Publishers: types, imprints, specializations, etc.
  • Production manager: Involvement & role
  • Departments: Who’s who
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02
MON (2/9), 5 PM PST/8 PM EST
Pre-Production Planning: The Schedule

Learn how to break down a real production schedule, spot the key differences between overseas and domestic production, and even create your own streamlined domestic production plan.

  • Case Study: Real production schedule example
  • Domestic & overseas printing: Schedule differences

Assignment #1: Complete a domestic production schedule for a 1-color print job using the provided template.

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03
WED (2/11), 5 PM PST/8 PM EST
Pre-Production Planning: The Budget

Budgets can make or break a product — let’s make sure yours works for you. In this class, you'll break down production costs, decode pricing scales vs. quotes, and learn when (and how) to negotiate. Real numbers & real strategies.

  • Estimates & P&Ls
  • Production costs
  • Scales VS quotes
  • Case Study: Scaled pricing document
  • Pricing negotiation

Assignment #2: Calculate the per-unit cost for your book based on the provided pricing document.

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04
WED (2/18), 5 PM PST/8 PM EST
Effective Collaboration

Juggle priorities and balance interests between departments, while keeping everything — and everyone — on track. Whether it's internal teams or external suppliers, you'll learn how to communicate and manage deadlines efficiently.

  • Balancing interests & priorities: Author, publisher, editor
  • Department coordination
  • External suppliers & service providers
  • Keeping track: Tasks, deadlines and progress
  • Effective time management

Assignment #3: Draft an email requesting a quote from an overseas vendor for a picture book.

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05
MON (2/23), 5 PM PST/8 PM EST
Finishing & Effects

Navigate your way around binding options, fancy finishes, and the trends that make book covers pop. You'll get the lowdown on working with vendors — great design isn’t just about looks, it’s about knowing how to get it made.

  • Sourcing items & vendor relationships
  • Trim sizes
  • Binding options: Paperback, hardback, different editions
  • Finishes: Laminations & special effects
  • Case Study: Exploring & discussing cover design trends

Assignment #4: Test your knowledge of finishing and effects with a 10-question quiz.

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06
WED (2/25), 5 PM PST/8 PM EST
Printing

Printing is all about making the right choices to bring a book to life. Navigate printing methods, paper options, and tricky production timelines. Learn how to tackle delays — in publishing, Plan B (and C) is a must.

  • Paper stock options: Novels VS picture books
  • Tight printer schedule
  • Logistics: Timelines, effects
  • Dealing with delays & technical troubles
  • Printing methods: web VS sheetfed
  • Presses, machinery, printing process

Assignment #5: Begin working on the capstone assignment. Start building an overseas production schedule for a 4-color picture book/graphic novel, factoring in logistics, timing, and shipping.

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07
MON (3/2), 5 PM PST/8 PM EST
Ebooks + Guest Speaker

Get the inside scoop on the digital production cycle and what it takes to make an ebook both accessible and user-friendly. Learn the key platforms, design considerations, and security essentials that shape digital publishing.

  • Differences in digital production cycle
  • Platforms & accessibility
  • Designing for digital user-friendliness
  • Security
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08
WED (3/4), 5 PM PST/8 PM EST
Guest Speaker: Audiobooks

Ever wondered what goes into making a great audiobook? From when they make sense to how they stack up against print, you'll explore the production process — script prep, recording, editing, and all. Plus, you'll get to judge what makes a voice truly captivating.

  • When is an audiobook viable?
  • Audiobook position in the market
  • Differences in production cycle
  • Workshop: Impact of voice & style
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09
MON (3/9), 5 PM PST/8 PM EST
Workshop: Post-Production & Quality Assessment

Learn how to spot and fix quality issues before they hit the shelves. Break down the post-production process, assess final products, and tackle real-world quality challenges with hands-on problem-solving.

  • Communication with operations/inventory
  • Quality assessment
  • Workshop: How to resolve a quality issue?
  • Feedback & discussion of solutions

Assignment #6: Write a 150-word response to address a provided quality control issue.

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10
WED (3/11), 5 PM PST/8 PM EST
Building Your Team

Building a great team isn’t just about hiring the right people — it’s about creating strong relationships, handling conflicts, and making the workplace inclusive for everyone. Learn how to approach this.

  • Fostering work relationships & networks
  • Training & mentoring staff
  • Conflict resolution
  • DEI in publishing
  • Discussion: DEI, mental health, personal experiences
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11
MON (3/16), 5 PM PST/8 PM EST
Future Trends + Guest Speaker

Explore the future of publishing, understand how self-publishing is shaking up traditional methods, and learn how AI is becoming the industry's game-changer. Think ahead and stay ahead!

  • Future of the publishing industry
  • Self-publishing & its impact
  • Role of AI in publishing 

Assignment #7 (Optional): Prepare a cover letter applying for a production supervisor role at a major publishing house for feedback.

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12
WED (3/18), 5 PM PST/8 PM EST
Career Guidance

By the end of this class — and the course — you'll have a solid grasp of the publishing job application process, the know-how to tweak your CV and cover letter to stand out. We’ll walk you through the ins and outs of applying, acing interviews, and landing that dream job in publishing.

  • Applying for a role at a publishing house
  • Tailoring a resume & cover letter
  • Interview process & tips
  • Q&A

Capstone Assignment: Book Production Management Plan
Create a comprehensive plan, covering production schedules, budgets, vendor sourcing, quality control, and the impact of emerging trends like AI and digital formats.

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What our students say

Student Tatiana Sy
Tatiana Sy
Experiential Consultant and Founder of Sparkhunting
"One of the best things about this course was Vanessa's transparent and thorough reflection on the industry. It's hard to explain the nuances of production and she was illustrative in speech."
Student Rebecca Smith
Rebecca Smith
Production Supervisor
"The best thing about the instructor was her willingness to share anything with the class and to connect with us on a more human level than just teacher/student."
Student Holly Meyer
Holly Meyer
Design Project Coordinator
"The instructor exceeds expectations. The course has been insightful and has helped me learn a lot about the publishing industry, which was my main motivator for signing up for this course. The assignments have been helpful and not too strenuous so I'm able to balance work and the class well."
Student Hadley Hendrix
Hadley Hendrix
Editorial Designer
"The best part of the course has been learning the ins and outs of production management: how to create a production schedule and what information is needed to create one, what standard practices and procedures are followed at Penguin, lists of domestic printers, how to plan a budget, and understanding the finishing and effects. Vanessa has also been a great teacher in making sure we understand everything and being such a lovely and generous person. She's so warm, comforting, and approachable. I was always excited to come to class after a long day of work because I knew it would feel so cozy."
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